Infrared heating experts, Ceramicx, makes successful debut at Plasteurasia show in Istanbul

Dec. 23, 2010 - PRLog -- Ceramicx, a leading international manufacturer specialising in infrared heating and infrared technology, along with a little help from its new Turkish partner Ser Rezistans made a successful debut at Turkey’s annual Plasteurasia, held earlier this month on December 3-5.

Running for its twentieth year, the Turkish plastics exhibition and trade fair, Plasteurasia continues to grow and reflects Turkey’s status as one of the world’s most dynamic and growing plastics economies as well as its ideal location for plastics processing. Ceramicx with its new Turkish partner and distributor Ser Rezistans used the show to showcase its company’s infrared heating portfolio to the Turkish markets, with the aim being to present their infrared heating products directly at Turkeys growing thermoforming businesses.  

With Ceramicx’s distinctive logo hanging in plain view of the entrance to the Plasteurasia exhibition, the event was very positive. As Hasan Duman of Ser Rezistans, Ceramicxs new Turkish distributor and partner reports, ‘We offer a very wide range of heating products for the plastics sector. The addition of Ceramicx expertise in infrared technology and in heating for thermoformers gives us a very commanding position in the marketplace.’

Ceramicx founder and managing director Frank Wilson added that ‘it’s important for Ceramicx to have a solid presence in one of the worlds most expansive manufacturing economies.

As Hasan explains ‘Ser Rezistans is one of the fastest growing supplier company in the Turkish market – not least because of our commitment to values of hard work and integrity. This year’s PlastEurasia exhibition showed everyone the strength of our plastics industry relationships worldwide - from America to Ireland, Italy and Middle East region. Some of biggest Turkish names in brown and white goods production visited our stand this year – wanting to know more about how our heating solutions could help their production.’

Hasan added that ‘the Turkish infrared market is hungry for products that can demonstrate very good quality and show an excellent performance/price ratio. With Ceramicx now in our portfolio, our Ser Rezistans sales opportunities are very much expanded. And - on a personal level -  I very much admire the Ceramicx full traceability system for its infrared products. It gives its partners and associates much confidence and I sure that it is leading the way – in Turkey and elsewhere.’

Following this success at Plasteurasia, Hasan says that ‘one of our primary aftermarket sales targets will be producers of thermoforming machines in Turkey. Also included in our marketing will be anyone who uses plastic thermoforming machines in their manufacturing process - especially Turkey’s packaging industries. The Ceramicx quartz and halogen heater series will also give us some good sales and marketing opportunities in the areas of textile; printing, paint drying, curing and other operation.’ Hasan points out that the overall Turkish marketplace has much diversity and opportunity. ‘Turkey has the fourth biggest plastic industry market in the world - and Turkey GDP continues to outpace most other economies over the last eight years,’

Ceramicx is now preparing to gear expanded output to a range of international markets for 2011. Wilson says that ‘Ceramicx technology can help  - in particular for all kinds of plastics thermoforming – in relation to engineering; curing and heat processing of many materials and products  - to the highest temperatures – and in relation to all domestic heating markets through our Comfort IR range of heaters. Developing local consumption, downstream industries, new grades and applications and providing process optimisation for all this work is now the order of the day for many markets throughout the world.’

Last month’s triennial K exhibition –Ceramicx’s best ever showing– saw the company receiving a rising volume of applications engineering enquiries for their infrared know-how, products and expertise. And Wilson expects a number of new projects to emerge from Turkey through Ser Rezistans: ‘Turkish manufacturing is in a positive place – with open opportunities for its understanding and application of infrared heating,’ says Wilson, ‘The K exhibition showed us that there are large numbers of innovators in plastics – all seeking places to produce. Turkey is fast becoming a plastics processing location of choice.’

http://www.ceramicx.com/en/2010/12/ceramicx-infrared-heat...

All further details from Frank Wilson, Ceramicx Managing Director.  
www.ceramicx.com Tel. +353 2837510 begin_of_the_skype_highlighting              +353 2837510      end_of_the_skype_highlighting begin_of_the_skype_highlighting              +353 2837510      end_of_the_skype_highlighting begin_of_the_skype_highlighting              +353 2837510      end_of_the_skype_highlighting      Fax + 353 2837509    frank@ceramicx.com

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Ceramicx,set up in 1992, moved into its premises in Ballydehob, Ireland in 1994. 98% of its output is exported.

Ceramicx products and systems are already extensively used in a wide range of industrial and consumer areas, with the worldwide plastics and packaging industries all key users, many of their processing equipment already containing Ceramicx heating elements or Ceramicx heating design.

These infrared elements offer an immense range of heating types and heating performance: Ceramicx makes Ceramic and Quartz emitters which range in surface temperature from 150°C (302°F) to 730°C (1346°F) and the Ceramicx Tungsten bulbs are capable of reaching in excess of 2400°C (4352°F).

Ceramicx mix and match these heating options in the best interests of the customer, developing many new and superior products that better fit the needs of today's manufacturer at a competitive price, with the energy content of every product a very important cost and ecological issue.’