PRLog - Dec. 22, 2010 - ETOBICOKE, Ontario -- When individuals decide to start their own service business their instinct is to start building out of a home office. They head out to Ikea, Staples, or their favorite furniture store to purchase a power strip, a desk, a comfy chair, and a few random critical office supplies for a few thousand dollars. Great.
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Here We Go!
The first day dedicated to the new venture begins on a Monday with a freshly brewed cup of coffee, a bit of internet surfing, a few phone calls to potential clients, and maybe a lunch meeting. It’s exciting and new, and the peace and quiet seems quant and a break for the hustle and bustle of your past career. You relish in the tranquility of being alone.
One month goes by and the phone calls start to become routine, the internet starts to seem a bit boring (you never thought that would happen), and your potential client list is starting to become shorter and shorter as you tap all of them out. Plus, you realize you haven’t met any new people or ran into random former colleagues since the home became the office. The chance connections of meeting a potential new client, business partner, or another professional colleague that can help take you to the next level is slim compared to organized corporate meetings. Argh!
This is a well-known problem for people that have been working from home, and joining networking groups are the most common suggested solutions. However, the networking groups might give you an hour each week to meet people, and some groups seem to only include individuals interested in only helping themselves. It also takes additional time out of your week that you’d love to spend with your family and friends.
Start Connecting. Start Coworking.
Why not networking during the 8 (or 14) hours a day? There is a new office concept in West Toronto that allows independent professionals to do just that on a part-time or full-time basis. Longbranch Coworking is an open-concept shared office for professionals that aren’t meeting enough new clients and developing beneficial business partnerships. Longbranch Coworking offers part-time and full-time office accommodations with an affordable and flexible office solution with a professional yet casual atmosphere. They have a community manager that helps connect members with other members, host events so members can share their knowledge and showcase their business, and get to know each other better.
By formalizing the shared office space, breaking down the walls that isolate people, and having a community manager makes coworking a beneficial alternative to the home office and expensive (and still isolating) executive centres. Coworking helps people be better connected in the business community and help build brand awareness among professionals that are part of other networks. By becoming a ‘coworker’
If you want to become better connected to local business community and gain exposure then check out Longbranch Coworking by visiting their website, http://www.LongbranchCoworking.com, calling 647-436-6336, or stopping by their location at 3299 Lake Shore Blvd. W. They are offering a free 2-day trial through January.
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Longbranch Coworking is a premier, on-demand, shared workspace for start-ups, independent professionals, and creatives. If working from home isn't working or the coffee house just doesn't fit your work style then coworking might be the option for you.