Karrie Shackleton, the Public Relations Director for The Race For Gold, states “One of our primary goals is to stay connected with our audience, and Facebook allows us to achieve that goal. Keeping up with fans and friends is a serious challenge, but it is the absolute best part of my job!”
Based around discovering and recovering gold, the competition places a very high priority on the historical and cultural aspects revolving around the precious mineral. Competition teams are socially diverse and consist of men and women from all over the world. The Race For Gold’s website states “(competitors)
The company expects to receive thousands of applications from hopeful competitors wanting to participate in the competitions. Excitement is sure to break out, especially on Facebook, when The Race For Gold announces the selection of the 48 team competitors and alternates.
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The Race For Gold is a team competition in which diverse teams of men and women spend 28 days racing to discover the most precious mineral known to man. Follow the drama and excitement as we relive mankind's most epic challenge... The Race For Gold.