Why the Hell is SEO Important?

Dec. 17, 2010 - PRLog -- Statistics from the Search Engine Benchmark indicate that about 60% of companies plan to increase the amount that they spend on internet marketing. In a day and age where online presence is a matter of survival, companies are becoming increasingly aware of internet marketing. But for those who are still debating about the need to hire an SEO company here are a few arguments in favor of digital marketing.

About 2 billion searches are performed in a single day on Google alone. Google has taught people to search. When they look at an advertisement on TV or print, the next thing that they do is ‘Search’. Thanks to Google a billion people everyday are now looking for information; be it science, religion, politics, fashion, or mere gossip. This behavior has become so deep rooted that we no longer think about it. We simply search for anything and everything. When a curious onlooker types a keyword, he either finds you…or your competitor.

“It’s a simple mantra…if searchers can’t find you …they are going to find your competitor. SEO or Search Engine Optimization is the bedrock of online marketing ensuring that keywords lead the searcher to you rather than your contender,” says Ms. Julie Jordan, who runs ‘The Big Agency’- a digital marketing agency ( http://www.thebigagency.co.uk ) that has helped companies across industries establish their web presence.

Search Engine Optimization ( http://www.thebigagency.co.uk ) or SEO involves strategic marketing where the end result is to get a website to appear prominently in a search engine result when a search or a query (related to that website) is submitted. Explained in common parlance SEO means, there’s someone out there raising his hand saying “I’ve got a query” and a well optimized website provides him with the answer that he is looking for.

The best thing about SEO ( http://www.thebigagency.co.uk ) is that you don’t have to be a geek to understand SEO. It’s a simple marketing strategy that can be followed by all. For those still debating about the worth of SEO strategy… if marketers thought that SEO was a waste of time and energy, Google wouldn’t have become a multibillion company that it is today.

About The Big Agency: The BIG Agency is a leading UK digital marketing agency with clients across a number of different industries, such as environmental services, catering, finance, franchising, manufacturing, technology, publishing, pharmaceuticals, education, retail and covers both business to business (B2B) and business to customer (B2C).

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The BIG Agency is a leading UK digital marketing agency with clients across a number of different industries, such as environmental services, catering, finance, franchising, manufacturing, technology, publishing, pharmaceuticals, education, retail and covers both business to business (B2B) and business to customer (B2C).