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Follow on Google News | Novus International Selects SteadyRain to Develop iPad AppAward winning, St. Louis based Internet strategy, design and development agency, SteadyRain has been selected to develop a branded app for the Apple iPad for Novus International, Inc.
By: Brandy Woolford Novus selected SteadyRain to develop an iPad app that will be utilized as part of an interactive kiosk within Novus’s beef products trade show exhibits. The kiosk will debut at the National Cattlemen’s Conference in February 2011. The application will be segregated into four primary sections. “We chose to use iPads as a tactic at the National Cattlemen’s Conference and NCBA Tradeshow to demonstrate and offer attendees an interactive way to learn more about the products and programs Novus has to offer the beef industry,” said Stephanie Gable, Global Market Manager, Ruminants of Novus International, Inc. “We were able to do this while featuring a paperless booth to demonstrate our dedication to sustainability within the agriculture industry.” The app will collect booth visitor personal information while providing background information on Novus products and distributors. “We wanted to be able to collect data from people at the show and increase the traffic in our booth. We were confident iPad applications would accomplish this since it’s a new, fun technology that people want to experience,” After collecting visitor information and requesting additional product literature, through the mobile device, the application will also offer those same visitors a chance to register for Novus’s exclusive, promotional giveaway at the event. This adds a real value to the perceived value of the information interaction with the iPad at the event. This type of interactive mobile app is not only a fun way to gather lead data, but works as a promotional and marketing tool as well. “SteadyRain is focused on mobile technology development including application development for iPads and other tablets that are emerging,” said Joe Marcallini, Vice President of Internet Strategy at SteadyRain. “ SteadyRain is working with Novus to deploy the iPad within a robust, key-lock-secured enclosure that provides durable physical security for the device while also preventing direct access to the iPad’s home button, providing software security as well. To learn more about SteadyRain’s mobile development capabilities including mobile websites, iPad applications, and more, please visit www.SteadyRain.com. About SteadyRain SteadyRain is a privately held, St. Louis-based Internet strategy, design and development firm that works closely with each of its clients to create unique and profitable Internet strategies through consulting, strategic planning, website design and development, online marketing solutions, web application development, and mobile application development. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Build-a-Bear Workshop, Great Rivers Greenway, the Missouri Division of Tourism, Nestle Purina, Novus International, and Washington University. For more information about SteadyRain, please visit www.SteadyRain.com. About Novus International, Inc. Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus’s products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. The ARENUS™ brand (www.arenusperformance.com) Media Contact: Brandy Woolford, SteadyRain, 314.446.8893 Contact: Brandy Woolford SteadyRain 716 Geyer Avenue, Suite 400 Saint Louis, MO 63104 Tel : 314-446-0733 Fax : 314-446-0734 brandyw@steadyrain.com http://www.steadyrain.com/ End
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