Anyone Can Make Money In Four Minutes

Dec. 17, 2010 - PRLog -- Kuala Lumpur, 17 December 2010: A local Small and Medium Enterprise, voted among 100 fastest moving SMEs in Malaysia, is seeking to expand its network of licensees to 100 by 2015.

Liow Ren Jan of AYS Sdn Bhd, whose brand of halal, microwaveable, ready-to-eat Malaysian meals, Sri Kulai, said although the company has just entered the third year of operation, the business has grown by leaps and bounds.

“The reason for this is mainly because we have a team of people who are passionate with what they are doing,” he said, adding that passion is the key for growth in any businesses.

“When I first started the business in 2008, people asked me how much I knew about the food business. I said, ‘Nothing!’ but I am willing to learn from the experts in the industry.”

He has since been an active member of the halal food business community in Malaysia, where his company was picked among 20 successful Halal businesses by the Halal Industry Development Corporation (HDC) recently.
In 2009, Sri Kulai was also awarded the “Best Halal Product 2009” by the Halal Journal, and Liow personally emerged as one of five Malaysians awarded the “Outstanding Chinese Business Leader 2010” award by the Hongqi Journal in Beijing in June this year.

Liow said that with the same passion, the company will also be expanding its network in the next five years. “We have started to offer our Sri Kulai RTE Stations licenses to potential entrepreneurs who want to venture into the food business, without having the hassle of an expensive kitchen set-up or engaging chefs,” he said.

“In the next five years, the Sri Kulai Licensing will be a main driver to further expand our business, and at the same time helping to build more entrepreneurs in Malaysia.”

“With most licensing and franchises, it requires a great deal of training,” he said. “But, with Sri Kulai, anyone can make money in just four minutes.” The set-up for the Sri Kulai Ready-to-Eat Station is simple and requires only a very low capital investment for anyone to venture into the fast food business, where every transaction is cash.

The company is also recently engaged in a discussion to join venture with a big catering outfit to enter into the local catering business. “As this involves a public listed company, we will only reveal the details once the agreement is ready,” he said.

In the SME100 Annual Recognition Award programme organized by SME & Entrepreneurship Magazine recently, Liow’s company was picked as one of 100 fastest moving SMEs in the country for the category of Food & Beverage.

The Award is given in 20 selected industry groupings, which included the Agriculture, Livestock, Plantations and Commodities, Automotive, Chemical and Plastics, Construction, Property Development and Building Materials, Consumer Goods, Education and Training, Electrical and Electronics, Financial Services, Furniture and Wood based Manufacturing, Healthcare, Pharmaceutical and Biotechnology, and Hospitality, Food Service and Tourism.

The Award recognizes the achievements of Malaysia’s Small and Medium Enterprises, and provides a platform for these SMEs to complete globally. The company also received the Gold Award for Product Innovation awarded by the Malaysian Institute of Food Technology (MIFT) in 2009, as well as the Power Brand for its Microwaveable Halal Food Industry in 2010.

Briefing on licensing will be carried out at Jaya One Sri Kulai RTE Station, Cold Storage Building, Section 13, Jalan University, PJ every Wednesday 10am to 12 noon, 2-4pm, and Saturday 10am to 12 noon. Call Sri Kulai staff at (03) 7955 8840 or email info@ays.com.my for reservation. Visit its website (www.ays.com.my) and Sri Kulai facebook for more information.


BRIEF PROFILE OF AYS SDN BHD
Aggressive and innovative, AYS Sdn Bhd, is synonymous to the passion that drives its Chief Executive Officer, Mr. Liow Ren Jan to achieve the impossible.
Founded in 2008, the company is involved in the manufacturing and marketing of microwavable, frozen, Halal ready-to-eat meals under the brand name, Sri Kulai, Malaysia’s first!

Sri Kulai is a range of wholesome meals ready to eat in 4 minutes, from freezer to microwave to table, without the hassle of cooking. Attractively packed in microwaveable trays, Sri Kulai features pre-cooked meals, including all-time Malaysian favourite Nasi Lemak with Rendang Chicken and Dim Sum Combo. Others in the range are the Sri Kulai Western Delights, which features Grilled Black Pepper Steak and Spaghetti Bolognese. Sri Kulai’s brand promises are “No preservatives. No MSG added. Use of Biodegradable packaging”. Sri Kulai is sold in major supermarkets such as Jusco, Tesco, Cold Storage, Giant, as well as on airlines, private hospitals, food service chains and tourist destinations.

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Founded in 2008, the company is involved in the manufacturing and marketing of microwavable, frozen, Halal ready-to-eat meals under the brand name, Sri Kulai, Malaysia’s first!

Sri Kulai is a range of wholesome meals ready to eat in 4 minutes, from freezer to microwave to table, without the hassle of cooking. Attractively packed in microwaveable trays, Sri Kulai features pre-cooked meals, including all-time Malaysian favourite Nasi Lemak with Rendang Chicken and Dim Sum Combo. Others in the range are the Sri Kulai Western Delights, which features Grilled Black Pepper Steak and Spaghetti Bolognese. Sri Kulai’s brand promises are “No preservatives. No MSG added. Use of Biodegradable packaging”. Sri Kulai is sold in major supermarkets such as Jusco, Tesco, Cold Storage, Giant, as well as on airlines, private hospitals, food service chains and tourist destinations.