Safety on Cruise Ships

Dec. 16, 2010 - PRLog -- There has been a lot of negative press lately regarding cruise ships (fire at sea, broken rudder, bad weather).  As unfortunate as these events have been, we don’t seem to hear anything about the safety at sea for some reason.  Approximately 19 million passengers cruise each year, and there are over 350 cruise ships sailing the waters today.  For arguments sake, let’s just say that each of the 350 ships departs once a week (some depart 2 – 3 times a week, and some once a month on a long sailing).  That is over 18,200 departures a year.  Now think of the past year … what negative press have we been faced with?  Just a handful.  Not a whole lot when you think of the numbers.  And, accidents do happen.  Instead of focusing on all of the negative things that happen, we should focus on the positive.  

The cruise industry maintains an excellent safety record. According to the U.S. Coast Guard, cruising today is one of the safest modes of transportation, and the industry is constantly striving to improve its safety procedures. Over the past two decades, an estimated 90 million passengers safely enjoyed a cruise vacation. In 1996, the U.S. Coast Guard conducted a comprehensive safety study that concluded the cruise industry is the safest form of commercial transportation and that international safety initiatives being undertaken should further improve its safety record.

As a travel agent, we hear things that most people do not.  Being in Florida, one of my number one questions is “is it safe to cruise during hurricane season?”  I answer yes.  Now, there is the potential that your cruise itinerary may be impacted by a storm, but there is not much of a chance you’ll be put in harm’s way.  Today’s modern ships come equipped with state-of-the-art satellite equipment to follow the paths of storms and head away from the storm track.  Captains are masters at avoiding the storms.  And, you can usually get a good deal sailing the Caribbean during Hurricane Season!  

I guess the point I am trying to make is that will all of the departures, all of the passengers sailing … there really hasn’t been many issues.  Even when there is no power due to fire, the cruise lines do a wonderful job at trying to keep passengers safe and happy.  And while situations do happen and are unfortunate, a full reimbursement of cruise fare, free future cruises, on board credit, discounts and more is quite a nice gesture.

The cruise industry is the most exciting growth category in the entire leisure market. Since 1990, the industry has had an average annual passenger growth rate of 7.2% per annum.

The cruise market potential is strong. Over the next three years, over 50 million North Americans indicate intent to cruise. To date, approximately 20% of the U.S. population has ever cruised. By maintaining historical occupancy levels, the cruise industry will welcome 14.43 million guests in 2010.

The cruise product is incredibly diversified with literally a cruise vacation for everyone. Over the past 10 years, the industry has responded to extensive market and consumer research that has guided the addition of new destinations, new ship design concepts, new on-board/on-shore activities, new themes and new cruise lengths to reflect the changing vacation patterns of today’s market.

The cruise industry’s product delivers unparalleled customer satisfaction. Whether a frequent or first-time cruiser, the cruise experience consistently exceeds expectations on a wide range of important vacation attributes. On a comparative basis versus other vacation categories, cruising consistently receives top marks. The on-going challenge for our industry is to convert cruise prospects into new cruisers.

Cruising is an important vehicle for sampling destination areas to which passengers may return. 80% of cruise passengers agree that a cruise vacation is good way to sample destinations that they may wish to visit again on a land-based vacation. Nearly 40% of cruise vacationers state that they returned to vacation at a destination first visited by cruise.. Cruisers are not exclusively cruisers; rather they are frequent vacationers who cruise as part of their vacation mix.

So, what are you waiting for?  Let us help you find your perfect cruise!  Where else can you visit multiple destinations, unpack only once and have all of your meals and entertainment included?  Give us a call today!

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