Burt’s Bees spotlight is part of an ongoing blog series Marre is launching called Giving is Winning. Marre hopes that by bringing attention to companies who are including giving in their core business strategy he can inspire other companies to follow these examples and inspire consumers to support companies who have the common good at heart. The blog is in conjunction with his extensive research entitled 21 Companies for the 21st Century with Clemson University and the University of California San Diego on what successful companies are doing in today’s challenging environment that average companies are not.
Burt’s Bees’ achievements include over half of their 197 products boast 100 percent natural ingredients and all products meeting the company’s natural standard of containing at least 95 percent natural ingredients.
While their products are clearly their main focus in their giving efforts, they also contribute much to their community initiatives. They partner with Habitat for Humanity to build homes and work to fund research and spread awareness about Colony Collapse Disorder, the mysterious disappearance of honeybees to name a few of their initiatives.
Even since Clorox bought them out in 2007, Burt’s Bees remains deeply committed to their original values. John Replogle, CEO of Burt’s Bees, contends that Clorox’s purchase of Burt’s Bees is a strong indicator of Clorox’s work toward greener products and that Burt’s Bees has helped Clorox develop its own sustainability goals.
For more information on Marre’s Giving is Winning blog, visit http://www.willmarre.com/
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About Will Marre:
Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmarre.com.