According to Marre, giving and winning go together. “The companies on the Giving is Winning list are making industry leading profits and growing at a healthy clip,” he contends. “When giving becomes an essential part of your culture, employees are inspired to create more value and consumers choose you.”
Marre’s list of Giving is Winning companies comes from research he is conducting with Clemson University and the University of California San Diego called 21 Companies for the 21st Century (http://www.willmarre.com/
Proctor and Gamble, contends Marre, is a great example of how giving at the core of business can lead to success. For example, through Tide’s Loads of Hope over 34,000 loads of laundry have been cleaned for families affected by disasters. Since 2006, Pampers and Unicef have protected 100 million women and their babies from against maternal and neonatal tetanus. By aligning their cause with their brand, contends Marre, Proctor and Gamble has created a new business strategy rather than merely a cause marketing campaign.
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About Will Marre:
Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmarre.com.