Lock up your goods to stop thieves this winter

Displaysense - the leading retail display and shop fittings supplier - is advising its retail customers to keep valuable goods under lock and key after reports of increasing numbers of thefts and a surge in purchases of lockable display cabinets.
By: Jim Moody - Marketing Director
 
Dec. 15, 2010 - PRLog -- After noticing that more customers were buying lockable display cabinets, Displaysense approached many of the large retailers it deals with to find out whether they have experienced theft from their stores recently - with worrying results.

An alarmingly high proportion of retailers reported a dramatic increase in thefts, particularly of high value items, such as jewelry and electrical goods, which are presumably easy to sell-on at this time of year with people on the lookout for discounted Christmas presents.

Displaysense is urging all retailers to be vigilant over the coming few weeks - and take precautions, such as by purchasing lockable display stands.

Steve Whittle, marketing director, comments: "After seeing numerous news reports each week where shops and warehouses are being targeted by thieves, our advice is to display high value items in lockable cabinets, encourage retail staff to be extra vigilant and ramp up security where they can.

"With the recession still showing a strain on society, thieves are grabbing the opportunity in this festive period to sell stolen goods to people looking for a bargain and retailers want to avoid being easy pickings for these shoplifters."

Retailers who are concerned that introducing lockable cabinets may detract from the appearance of their store need not worry, as Displaysense offers a wide range of products designed with both security and aesthetics in mind.

Meanwhile, anyone who is worried that customers will be put off by being unable to touch the products on display will find that their fears are unfounded.

"Lockable display cabinets come in a huge choice of styles, shapes and features including lighting which enhances the products' appeal. Any retailer who has concerns over the accessibility of products should see this as an opportunity for staff to step in and close the sale," Mr Whittle explains.

In some circumstances, keeping items in a secure display could even enhance their appeal, as it can convey the value and quality of the goods on offer to consumers who enter the store.

The secure cabinets available through the company have been created to enhance the appeal of the products stored inside, as well as to reduce the risk of theft. Cabinets are not the only option for a retailer to secure their products, with other solutions such as lockable display counters and display cases providing that extra security, whilst presenting retailers' products effectively.

Christmas is the busiest sales period of the year for the majority of British retailers and especially in the current climate, which is reflecting the present weather in being bitter and harsh, it is vital that they do not lose revenue as a result of theft.

Displaysense is committed to ensuring that all its retail customers are able to enjoy this lucrative time of year without having to worry about the security of their products.
End
Source:Jim Moody - Marketing Director
Email:***@displaysense.co.uk Email Verified
Zip:CM23 2HG
Tags:Display Stands, Shop Fittings, Displaysense, Shop Displays
Industry:Marketing, Publishing
Location:Bishop’s Stortford - Hertfordshire - England
Account Email Address Verified     Disclaimer     Report Abuse
Trending
Most Viewed
Daily News



Like PRLog?
9K2K1K
Click to Share