LOCK&LOCK Opens Online Brand Shop

Dec. 14, 2010 - PRLog -- Global housewares manufacturer and marketing company Lock&Lock opened its official online brand shop, www.locknlockplace.com, expanding its retail business of environmentally-conscious kitchen supplies, cookware, food containers, and storage solutions to the U.S. market.  Lock&Lock originally built its strong customer loyalty through the sale of their plastic storage containers made of FDA-approved material and showcasing its patented four-wing locking system providing an unparalleled airtight seal.

The Korea-based brand began to truly take off in the US after their successful debut on home shopping show on QVC, the largest home shopping TV channel in the US. When QVC first aired the products, Lock&Lock sold over 5,000 product sets, followed by 59,000 sets in January 2004. Later in 2008, they were able to sell 125,000 sets on TSV. As the brand quickly caught the attention of American buyers, they were soon recognized as “Best of the Best Sellers” in Housewares Magazine in 2003, and quickly climbed the charts to #2 on the “Top 25 Excellent Items” in 2007. Currently, Lock&Lock has gained an excellent reputation among faithful buyers worldwide and is quickly growing in popularity among the American market by expanding their reach via Amazon.com, JCPenney, and other retailers.
Since its establishment in 1978, Lock&Lock Co., Ltd. has been grown as a global exporter of its products to more than 100 countries worldwide. Lock&Lock constantly exerts every effort to develop new materials and to reinvent the quality and scope of its products.

Lock&Lock was founded on the principle of placing value in preserving the environment. The company continues to exert every effort to develop new materials, reinvent the quality of their products, and strives for recognition in every corner of the world. Lock&Lock places dedication and value on keeping up with the latest technology to optimize their website features and functionality to ensure a great user experience for their online buyers. Lock&Lock has adapted digital solutions as a part of their customer experience and utilizes social media to connect with their buyers. With the recent effort to reach a US market, Lock&Lock has become a recognizable brand that holds great reputation and value to each and every customer.

# # #

Since its inception in 1978, Lock & Lock has established itself as a leading kitchenware manufacturer and marketer, with over 1,100 innovative products ranging from plastic containers, ceramic ware, glassware, stainless steel cookware, cutlery and more. We are one of the fastest growing brands in the world and currently export to more than 100 countries with an unprecedented 99% brand awareness in China and Korea. In continuing with our vision of becoming a top global brand, we have expanded our business offices to nearly 30 branches worldwide, including Asia, Europe, and North America.