E-commerce shop owners cannot expect consumers to download a native mobile application just to purchase their products, so there is a need for a rich and intuitive touch-based shopping experience within the mobile browser. Consumers also cannot expect every shop owner to develop a smart phone application. Wazala Touch’s interface is similar to a custom mobile application, and is available for free to all Wazala store owners. Now when customers navigate to a Wazala store from a link in an email, Facebook or Twitter, they can make a purchase instantly without having to leave their browser. Wazala Touch is designed to enable instant gratification for shoppers.
“The mobile commerce revolution is here, and Wazala is stepping up to enter the game. It is about instant gratification, impulse buying, convenience, ease-of-use and the shop-from-anywhere experience” said Firas Bushnaq, CEO and Co-Founder of Boxador, (www.boxador.com)
Wazala is a fully-featured online shopping cart software solution built by and for design-minded people. Once configured, the store can easily be plugged into any website, blog or Facebook page. The clean-looking storefront integrates with any existing design and customers are not directed to another website to make a purchase, allowing website owners to maintain brand integrity. Wazala has multiple language and currency support, inventory tracking and fulfillment assistance for both digital and physical goods, coupon codes, analytics tracking, and statistics. Wazala also processes payments through widely used payment gateways including PayPal, Authorize.net and Google Checkout.