“A partnership with IMAGINE Communication, which is a dynamic firm with connections all over Europe, including Italy, will allow each of our companies to introduce the other to more trendsetters and tastemakers worldwide,” says Paul Burditch, President of Burditch Marketing Communications, which is headquartered in San Francisco. “Our clients will benefit from having a native partner on the ground in the international markets they seek to enter and we will be able to expand our client base and ability to work in Italy.” BMC has already enjoyed considerable success in the Italian market, working with Starwood Hotels there, Le Baccanti, Acetai Malphegi and Arnaldo Caprai in Umbria.
“We are looking forward to working with BMC to expand our network of American editors, producers and freelancers that are interested in covering our top-tier Italian hospitality clients,” says Marco Ferrari, Chairman and CEO of IMAGINE Communication. “We know there is great interest in the U.S. market – according to a new Harris poll, Americans aspire to vacation in Italy more than any other destination. BMC can help us more strategically position our clients to this growing demand. Likewise, we will enhance BMC client opportunities to market their products in Italy and Europe.”
BMC represents the highest-quality luxury brands in the fields of hospitality, tourism, travel, culinary arts and viticulture since the company’s inception in 2000. BMC’s experience on four continents includes representation of some of the world’s top hotels and destinations. These include work with many top luxury brands such as Four Seasons, Ritz Carlton, Rosewood, Orient Express, as well as leading independent properties that are part of Preferred Hotels and Relais & Chateau. BMC’s current clients include The Stags Leap District Winegrowers Association (Napa Valley); Signorello Estate (Napa Valley); Cindy Pawlcyn’s Napa Valley (Mustards Grill, GO FISH, and Cindy’s Backstreet Kitchen restaurants);
IMAGINE Communications is an international communication, marketing and training company headquartered in Rome and able to operate in all key major markets worldwide through a network of media and local public relations agencies and a network of high quality partners providing professional access to all other communication and marketing discipline. Led by Marco Ferrari, an international communication veteran with a wide experience in hospitality multinationals like Starwood, Sheraton, CIGA and Hilton International, and Lucilla De Luca, an established communication professional with a proven track record of excellence including luxury destinations like Costa Smeralda, IMAGINE Communication has its natural focus on travel & tourism, providing edgy imagination and innovation, looking at the communication business challenges with a new set of eyes.
Amongsts IMAGINE Communication’
Senior Account Director
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