"India Consumer Electronics Report Q1 2011" now available at Fast Market Research

Dec. 14, 2010 - PRLog -- India's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected at about US$29.1bn in 2011. This is expected to increase to US$48.6bn by 2015, driven by rising incomes and growing affordability. Only nine out of 1,000 people in India own a computer, one-fifth of the level in China, while Indian handset population penetration is about 57%.

Spending on consumer electronics devices is projected to grow at an overall CAGR of 14% through 2015, with the key segments including low-cost mobile handsets, colour TVs, set-top boxes and notebook computers. In H110 demand for LED TV sets grew strongly, and touch-screen phones were another growth area.

Computers

Computers accounted for about 33% of Indian consumer electronics spending in 2009. BMI forecasts Indian domestic market PC sales (including notebooks and accessories) of US$8.9bn in 2011, up from US$8.0bn in 2010. Sales were up by as much as one-third in H110 compared with the same period of the previous year. With PC penetration at about 2%, the computer hardware compound annual growth rate (CAGR) for the 2011-2015 period will be about 18%.

AV

India's domestic video, audio and gaming device market is expected to grow to a value of US$20.7bn in 2015. TV will remain the core product in this category, with sports events such as India Premier League cricket and the 2010 Commonwealth Games in Delhi driving demand for TV set upgrades. LCD TV set sales were projected to pass 2.7mn in 2010, while vendors also reported strong growth in the LED TV set segment.

Mobile Handsets

Indian mobile handset sales accounted for about 33% of Indian consumer electronics spending in 2009. Total Indian market handset sales are expected to grow to 228.9mn units in 2015, as mobile subscriber penetration soars towards 145%. Vendors are likely to increase their focus on semiurban rural customers, with penetration in rural areas estimated at less than 15%, far below the national level. Smartphones and touch-screen models are a strong growth area, with Indian and multinational vendors competing to offer phones with perceived high-end features at affordable prices.

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Report Table of Contents:

Executive Summary
SWOT Analysis
- India Consumer Electronics Market SWOT
- India Electronics Industry SWOT
- India Political SWOT
- India Economic SWOT
- India Business Environment SWOT
Asia Business Environment Ratings
- Table: Regional Consumer Electronics Business Environment Ratings
Market Overview
- Computers
- Table: Computer Sales
- 2010
- Drivers
- Segments
- Netbooks
- Low-Cost PCs
- Table: Total Desktop Sales
- AV
- Table: AV Sales
- Mobile Handsets
- Table: Mobile Communications Sales
Consumer Electronics Industry
- Table: Electronics Output
- Computers
- Table: Computer Production
- AV
- Table: AV Production
- Mobile Handsets
- Table: Mobile Communications Production
- Semiconductors
- Table: Semiconductors Market
Industry Forecast Scenario
- Table: Consumer Electronics Overview
Industry Developments
- Government Authority
Macroeconomic Forecast
- Table: India - Economic Activity
Competitive Landscape
- Computers
- Handsets
- AV
- Semiconductors
Company Profiles
- HCL Infosystems
- Mirc Electronics Ltd (Onida)
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.