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Will Marre Applauds Patagonia’s Long-Standing Social Responsibility Strategy

Leadership expert Will Marre applauds Patagonia’s dedication to environmental causes and encourages other companies to incorporate giving into their corporate strategy.

 
PRLog - Dec. 13, 2010 - ENCINITAS, Calif. -- From the beginning Patagonia has built their identity on philanthropy and environmental consciousness, according to Will Marre, acclaimed leadership speaker and author of Save the World and Still Be Home For Dinner.  In his new blog series, Giving is Winning, highlighting companies with strong social responsibility strategies, Marre contends that Patagonia’s passionate commitment to supporting environmental causes has largely contributed to their success (see http://www.youtube.com/watch?v=QV73a1oXBL4).  

Marre’s list of Giving is Winning companies stems from his extensive research being conducted with Clemson University and the University of California San Diego on what successful companies are doing in today’s challenging environment that average companies are not.    Through data research, executive interviews and in-the-trenches client projects with many of today’s thriving companies, Marre, is on a mission to show how successful companies are becoming unbeatable through strategies that are good for the community as well as the wallet.

According to Marre, Patagonia is a great example of how giving and winning go together.  Some of Patagonia’s giving achievements include since 1986, they have donated 10% of profits or 1% of sales, whichever is greater, to environmental efforts, and employees can take up to two weeks of paid leave annually to work for a nonprofit environmental group of their choosing. Patagonia states, “We believe in using business to inspire solutions to the environmental crisis.”

For more information on Marre’s Giving is Winning blog, visit http://www.willmarre.com/blog.  You can also download a free series based on his research findings, “Apple to Zappos: What Today’s Successful Leaders Are Doing That the Rest of Us Aren’t,” at http://www.willmarre.com/wm/21-companies-leadership-resea....

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About Will Marre:

Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmare.com.

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