New Market Report Now Available: South Korea Consumer Electronics Report Q1 2011

Dec. 13, 2010 - PRLog -- South Korea's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$13.0bn in 2011. This is expected to increase to US$14.2bn by 2015, at a compound annual growth rate (CAGR) of less than 2% - slower than in the preceding five years.

Going forward, maturity in many market segments means that growth will be driven to a large extent by product innovation such as smartphones and touch-screen handsets, as well as LED and 3D TV sets. The roll-out of digital TV broadcasting ahead of analogue switch-off in 2013 will help support sales of premium TV sets.

Computers

Computers accounted for around 31% of South Korean consumer electronics spending in 2009. BMI forecasts South Korean PC sales of US$3.5bn in 2011. The CAGR for the 2011-2015 period will be around 4.3%, but there will be growth areas in multimedia and entertainment notebooks. The PC segment's return to positive growth has been driven by stronger notebook sales. The emergence of netbooks has created opportunities for foreign vendors in a market dominated by domestic giants Samsung and LG.

AV

Video, audio and gaming devices accounted for around 22% of South Korean consumer electronics spending in 2009. South Korea's domestic video, audio and gaming device market is projected at US$2.5bn in 2011. Video applications will account for around 60% of demand during the 2011-2015 forecast period, with growth areas linked to new technologies such as LED TV sets, 3D TV and Blu-ray.

Mobile Handsets

South Korean market mobile handset and handset device sales accounted for around 47% of South Korean consumer electronics spending in 2009. Total South Korean market handset sales are expected to grow at a CAGR of about 2,2% to 28.9mn units in 2015, with the market driven mainly by replacements as penetration has reached 200%. Following the success of the iPhone, with 800,000 units sold by June 2010, the smartphone segment should blossom, as operators introduce more flexible data plans for subscribers.

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Report Table of Contents:

Executive Summary
SWOT Analysis
- South Korea Consumer Electronics Market SWOT
- South Korea Electronics Industry SWOT
- South Korea Political SWOT
- South Korea Economic SWOT
- South Korea Business Environment SWOT
Asia Business Environment Ratings
- Table: Regional Consumer Electronics Business Environment Ratings
Consumer Electronics Market
- Computers
- Table: Computers: Demand
- AV
- Table: AV: Demand
- Mobile Handsets
- Table: Mobile Handsets: Demand
Consumer Electronics Industry
- Table: Electronics Output
- Semiconductors
- Table: Semiconductors
- Table: Camera Module Production
- Table: Silicon Wafer Production
- Table: EC Card Production
- Computers
- Table: Computers: Production
- AV
- Table: MP3 Player Production
- Table: Plasma TV Set Production
- Table: LCD TV Set Production
- Table: Digital Video Recorder Production
- Mobile Handsets
- Table: Mobile Handsets - Production
- Table: GSM Mobile Phone Production
- Table: CDMA Mobile Phone Production
Industry Forecast Scenario
- Table: Consumer Electronics Overview
Industry Developments
Macroeconomics Forecast
Competitive Landscape
- Computers
- Handsets
- AV
Domestic Company Profiles
- Samsung Electronics
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.