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Follow on Google News | How Senior Mailing List Marketing Can Reveal a New Source of Revenue for BusinessesSenior mailing lists can open up a new source of customers to target. The elderly market is known to be some of the best paying and most loyal customers in the country today.
By: Kevin Deeb Insurance agents and financial advisors have continually seen success using senior lists and have continued marketing to seniors through direct mail with great success, since they still have disposable income in these rough economic times. Senior mailing lists are available not only just by age and exact date of birth, but are also selectable by net worth, income, investable income, political party and more. Whether trying to market supplemental Medicare and Medicaid insurance plans for individuals turning 65 or promoting financial seminars to discuss investment services for homeowners 55+ with investible income, and even dinner specials from your restaurant, the senior market will be more open and have more time to review your offers. Seniors need many of the same services and products that every other age group needs. It is, however, important to realize that this group is more cautious in deciding who they chose to do business with. There may be a need to put more creativity into your mail piece when marketing to the senior market, but it is well worth the extra effort once you have captured the loyalty from this group. It is important to customize your mail piece and message to the senior market. The more information you provide to them in your message, the more likely you will earn the opportunity to capture their business. Once you have established the specific seniors you need to target for your mailing and have tailored your message to this senior market, you will surely see the benefits of marketing with senior mailing lists. Direct marketing and telemarketing to the senior market will increase your first time sales and help to grow a repeat client base for your business. With the large array of selections available in senior mailing lists, you can be as targeted as needed. Mailing to senior consumer lists will be a great addition to your marketing efforts. A precise senior list will greatly aid in increasing sales and helping your business continue to grow. Visit http://www.marketing- # # # Marketing Lists Direct is a full-service direct marketing mailing list broker provider with over 40 years of industry experience. The firm can fulfill any of your data needs with a Marketing Mailing List, Accurate Mailing list, and any business mailing at http://www.marketing- End
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