Black Book Data’s Turn-Key Automotive Trigger Lead Program Now Offers an Edge Over The Competition

Dec. 11, 2010 - PRLog -- Like other direct marketing companies, Black Book Data provides their clients with high-quality automotive trigger leads. However, it is the price Black Book Data’s customers receive on these leads as well as the treatment they get after the trigger leads are delivered that sets the company apart from its competition. The formula for success is really quite simple. First, Black Book Data identifies and motivates financially qualified applicants to test drive your inventory and purchase a car. Second, they offer turn-key trigger marketing for automotive sales leads at under $2.50 per lead for volume commitments over 1,000 triggers.  Lastly, they use these auto finance triggers as a basis for an incentivized and customized direct mail and email marketing blitz that drives traffic to their client’s dealerships.

When qualified buyers fill out a finance application, only 1 in 5 people purchase a vehicle on the spot. These “event triggers” are created when a consumer has applied for automotive credit through an online finance application, or at a credit union, bank or dealership. This leaves 4 qualified, interested applicants who simply just chose not to buy a car that day, which is often a golden opportunity that is overlooked by dealerships in the area. Black Book Data has seized the opportunity to reach out to these trigger leads within just 24 hours of them filling out a financial application.

Black Book Data’s edge over other trigger programs:

1.   Each customer will have a personal web page containing your dealership information, which they can fill out online and submit directly to you.
2.   The ability to know what car your customer is currently driving.  This info will be included in the custom mailer we send out daily.  
3.   Your dealership will be branded exclusively on all mail pieces and emails.
4.   We provide you with a current email address in order to notify your customer about promotions being offered at your dealership regarding service and parts.
5.   24 hour, live agents - Black Book uses the same phone system for screening applicants as Fed-Ex and Dominos.
6.   All phone numbers are on the Scrubbed DNC list.

Take advantage of your competitor’s marketing efforts by seeking out those individuals that have not yet finalized their purchase and are still shopping for a car. The great part about Black Book Data’s turn-key Automotive Trigger Lead Program is that their customer’s marketing dollars are not being wasted on uninterested prospects – every dollar spent on marketing is going to a person that has filled out an initial finance application.

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Black Book Data strives to deliver the best sales lead and list broker experience. We seek to understand your marketing goals and then deliver the best recommendation & price for the mailing list or marketing database you need.