New Market Study Published: Vietnam Consumer Electronics Report Q1 2011

Recently published research from Business Monitor International, "Vietnam Consumer Electronics Report Q1 2011", is now available at Fast Market Research
 
Dec. 11, 2010 - PRLog -- Vietnam's consumer electronics devices market, defined as the addressable computing devices, mobile handsets and video, audio and gaming products, is projected to be worth about US$4.7bn in 2011. This is expected to increase to US$6.9bn by 2015, driven by growing affordability of key products.

The electronics devices market is forecast to increase at an overall compound annual growth rate (CAGR) of 10% through 2015. The country's vast, underpenetrated rural market offers the most growth potential, with Hanoi and Ho Chi Minh City accounting for most sales.

However in Q1-Q3 2010 Vietnamese retail demand for some consumer electronics products grew less than expected despite a series of aggressive retail promotions. Following the FIFA World Cup demand was sluggish, particularly in Hon Chi Minh and other southern markets in many cases, resulting in steep discounting of LCD TV sets and other products.

Computers

Computers accounted for about 34% of Vietnam's consumer electronics spending in 2009. Despite a relatively weak performance in the first quarter of 2010, BMI forecasts Vietnamese domestic market computer hardware sales (including notebooks and accessories) of US$1.5bn in 2011, up from US$1.4bn in 2010. Computer hardware CAGR for the 2011-2015 period will be about 11%, with notebooks accounting for above 30% of shipments currently.

AV Devices

AV devices accounted for about 25% of Vietnamese consumer electronics spending in 2009. Vietnam's domestic audio, video and gaming device market is forecast at US$1.2bn in 2011. The market is expected to grow at a CAGR of 14% between 2011 and 2015 up to a value of US$2.1bn at the end of the forecast period. The government's plan for digital TV broadcasting migration by 2020 will encourage replacement TV purchases.

Mobile Handset

Vietnamese mobile handset sales accounted for around 43% of Vietnamese consumer electronics spending in 2009. Total Vietnamese market handset sales are expected to grow at a CAGR of 12% to 27.4mn units in 2015, as mobile subscriber penetration soars towards 302%. The inaugural Vietnamese 3G mobile services launch by VinaPhone will boost the market, but remains dominated by low-priced devices. According to operator estimates about 95% of mobile users do not own a 3G handset.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/100672_vietnam_consumer_electr...

Report Table of Contents:

Executive Summary
SWOT Analysis
- Vietnam Consumer Electronics Market SWOT
- Vietnam Electronics Industry SWOT
- Vietnam Political SWOT
- Vietnam Economic SWOT
- Vietnam Business Environment SWOT
Consumer Electronics Market
- Computers
- Table: Computers - Demand; 2008-2015
- AV
- Table: AV - Demand, 2008-2015
- Mobile Handsets
- Table: Mobile Handsets - Demand; 2008-2015
Consumer Electronics Industry
- Table: Electronics Output, 2008-2015
- Computers
- Table: Vietnam Desktop Production ('000 units)
- Table: Computers - Production, 2008-2015
- AV And Communications
- Table: Communications - Production, 2008-2015
Industry Forecast Scenario
- Table: Consumer Electronics Overview; 2008-2015
Industry Developments
- Government Authority
Macroeconomic Forecast
- Vietnam - Economic Activity
Competitive Landscape
- Computers
- Handsets
- Table: Mobile World Supermarket - Best-Selling Mobile Handset Models In Q208
- AV Devices
- Semiconductor
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
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Tags:Electronics, Mobile, Handset, Vietnamese, Computer, 2008-2015, av, Devices, Cagr, Device
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