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Follow on Google News | No Flash? No Problem. AdPerfect Adds HTML Backups in Dynamic Web Ads 2.1Dynamic advertising solutions provider AdPerfect, is releasing version 2.1 of its Online Advertising Solution — Dynamic Web Ads. Dynamic Web Ads are interactive, inventory-driven ad units that engage online consumers.
By: AdPerfect Version 2.1 of Dynamic Web Ads introduces HTML backup ad units. Added to the existing backup graphic feature, Dynamic Web Ads now support this additional layer of backup functionality. Online users unable to view the regular Flash ad, such as those on mobile devices or iPads, can now be shown a similar HTML ad in its place that showcases the same inventory. In-application reporting has also been updated to include separate performance metrics for these HTML backup ad units. With AdPerfect's Dynamic Web Ads release 2.1, reporting metrics have been expanded to include unclicked inventory statistics. Publishers and their advertisers now have greater insight into which inventory is being clicked on most, and least. The result? Improved assessment of underperforming inventory that leads to ad units eliciting more consumer interaction and better campaign results. In short, smarter advertising. Finally, a password reset feature has been added for users who have forgotten their passwords. After being prompted to enter their username, users will have reset instructions emailed to the address associated with their account. With release 2.1 of Dynamic Web Ads, AdPerfect continues to evolve its suite of Online Advertising Solutions and maintain its reputation as an industry leader and innovator in providing advertising solutions to media publishers. # # # AdPerfect develops dynamic advertising solutions for media publishers. AdPerfect's solutions are web-based applications that allow publishers and advertisers to quickly & easily create a variety of print and online ads. End
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