Straight North Remarketing Services Help Businesses Target the Right Prospects

Dec. 9, 2010 - PRLog -- CHICAGO - Straight North, an interactive marketing agency in Chicago that provides comprehensive marketing services, from Web design to pay-per-click (PPC) advertising, offers remarketing strategies that generate significant sales growth for businesses. Remarketing involves a specific targeting strategy that creates and displays ads to a company’s existing customers and website visitors – often the prospects more likely to convert to sales than prospects who have never heard of the company.

“An existing customer is a company’s best prospect,” said Tom Lustina, director of Search Engine Marketing at Straight North. “These prospects know the brand, understand the product and trust the company. An effective remarketing strategy identifies and tracks these users, then displays ads at the websites they are visiting, and boosts conversion rates.”

Straight North remarketing services include remarketing strategy planning, display ad design, ad placement and management, and tracking and analytics. By tracking conversions to determine which ads and sites deliver the best ROI, Straight North specialists can then refine the remarketing program for even more improved results.

In addition to providing remarketing strategies, the interactive marketing agency offers comprehensive services that include Web design, Web development, copywriting, SEO services, social media marketing, e-mail marketing and more.

“When businesses partner with Straight North, they have all the resources they need for an effective Internet marketing campaign all under one roof,” said Lustina. “We are committed to developing strategies that work by providing first-class service at every project level, from branding consultation to ongoing PPC management and everything in-between.”

ABOUT STRAIGHT NORTH: Straight North (www.straightnorth.com) is a Chicago-based interactive marketing agency that provides creative, strategic and technology solutions focused on increasing our clients' revenue and advancing their brand. Straight North's services include Web development services, search engine optimization, interactive and social media strategies, branding and communication, graphic design, market research, strategy development and consulting.

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Straight North (http://www.straightnorth.com/) is an interactive marketing firm that specializes in Internet marketing services and Web design in Chicago. Straight North provides results-driven web development and PPC and SEO services.