42 Percent of IT Professionals Say Budgets Will Rise in 2011

Dec. 7, 2010 - PRLog -- Contact: Cristi Allen
Dec. 7, 2010   callen@decisionanalyst.com
817-640-6166
http://www.decisionanalyst.com


42 Percent of IT Professionals Say Budgets Will Rise in 2011

ARLINGTON, Texas -- Forty-two percent of information technology (IT) professionals expect their budgets to increase in 2011, according to a study by Decision Analyst Inc., a leading marketing research and marketing consulting firm.  

In a recent poll of IT professionals from its Technology Advisory Board®, Decision Analyst asked panelists if they expected to “spend more on IT expenditures in 2011 compared to 2010, remain the same as 2010 or decrease compared to 2010.’’  Only 10 percent expected their budgets to decrease.  

Among those who anticipated that their 2011 budgets would increase over this year’s expenditures, more than a quarter believed the increase would be between 1 percent and 10 percent, while about one-third believed the increase would be between11 percent and 20 percent.  

Although larger companies (100-plus employees) were most likely to report expectations of increases, they were less likely than smaller companies to expect increases in expenditures to exceed 30 percent.  

“It appears IT professionals are cautiously optimistic. Even though for many the small expenditure increase could be primarily maintenance-related, it is still a positive sign for the economy that companies are willing to spend a little more,’’ according to Cassie Murphey-Green, vice president and director of technology research.

Methodology

Decision Analyst’s IT Professionals Survey was conducted online using its Technology Advisory Board® (www.technologyadvisoryboard.com). The survey was conducted this fall and was fielded among a subset of 3,061 panelists. The margin of error was 2.2 percent, plus or minus, at a 99 percent confidence level.  

About Decision Analyst

Based in Dallas-Fort Worth, Decision Analyst (www.decisionanalyst.com) is a leading global marketing research and marketing consulting firm specializing in advertising testing, market segmentation, strategy research, new product development, and advanced modeling for marketing decision optimization. The 32-year-old firm delivers competitive advantage to clients throughout the world in the technology, consumer durables, and retail industries. In addition, Decision Analyst operates the Technology Advisory Board®, which has more than 100,000 IT/IS professionals and IT/IS executives willing to participate in online surveys.

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Decision Analyst Inc. is a leading international marketing research and marketing consulting firm. In addition to its traditional research methodologies it operates the world's largest online consumer opinion panel, ACOP (American Consumer Online Panel). The panel employs 9 million participants around the world.