Social Media Slowing Office Productivity Use Direct Marketing Mailing Lists

Socia media is more socializing than marketing. Direct marketing mailing lists have proven to be more effective for increasing sales.
By: Kevin Deeb
 
Dec. 6, 2010 - PRLog -- Social media has become the new marketing hype. Every business today has a Facebook page, Twitter account, MySpace page, Linkedin page, and more. This form of advertising seems to be a must in the office, similar to having an email account and an instant messenger account. This goes well beyond marketing contacts and involves every employee. In most office environments, every employee has their own personal user id and is constantly logged into these media websites. Are they truly promoting your company or simply using it for personal use? This seems rather similar to groups of employees standing around the water cooler. When comparing the two, direct mailing lists are more effective than social media in creating sales.

Are your employees promoting business or simply socializing? The majority of employees would presumably be socializing and updating their personal status. Social media seems to be another distraction in the workplace along with cell phones, text messages, instant messages, emails, and website browsing. Businesses need to realize their employees are being paid to work and not to socialize.

With a slowed economy, businesses are looking to cut budgets in every aspect. The first cut businesses normally make is in their marketing budget. With little or no cost utilizing social media, businesses have been hoping this is their saving grace. Social media does not offer any call to action like direct mail marketing. A direct mailer will state respond by, visit us for, etc. As with anything in the world today, you get what you pay for. Zero dollars produces little to no results.

Direct mail marketing has consistently produced 2-3% response rates with a great offer, accurate mailing list and attractive mail piece. Direct mail marketing can be the best way to market your new product or service. Direct mailing also allows businesses the ability to reach a more targeted audience. It also does not distract or take away focus from employees’ productivity.

Another advantage of direct marketing with mailing lists is that the results are track able. There are several ways to track a direct mailing campaign. The additional of PURL’s (A PURL is a personalized website created from the mailing list purchased, which allows the prospect to respond to your offer online), is one solution to tracking the response of your direct mailers. You can also insert coupon codes into your mail piece for responders to refer to when inquiring to your offer.

Social Media seems to work well for large already branded companies, but for a small to mid-size company it does not seem effective. A local pizza shop, accounting firm, investment firm or privately owned retailer will see very little results using this means of marketing. The objective is to bring customers through your doors and to buy. Direct marketing with mailing lists will guarantee increased sales with a specific call to action and help bring in new customer. Social media can help to increase your rankings in search engines but for local retailers direct mail marketing is going to be the most effective advertising avenue.

Learn more at: http://www.marketing-lists-direct.com/mailing-list/market...

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Marketing Lists Direct is a full-service direct marketing mailing list broker provider with over 40 years of industry experience. The firm can fulfill any of your data needs with a Marketing Mailing List, Accurate Mailing list, and any business mailing at http://www.marketing-lists-direct.com
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