Digital Double for Gough Bailey Wright

Dec. 6, 2010 - PRLog -- Midlands marketing communications agency, Gough Bailey Wright, is celebrating two new account wins for its digital department.

Worldwide packaging solutions company, Automated Packaging Systems, has appointed the agency to overhaul its in-house pay-per-click campaigns.

Automated Packaging Systems Marketing Communications Manager, Clive Pearson, approached Gough Bailey Wright after finding the agency listed as a Google partner, tasking Gough’s digital team to increase click-through rates and quality leads, as well as improving keyword positioning for the company’s UK PPC accounts.

The second digital account to GBW’s expanding portfolio is designing a comprehensive corporate website for MicroEnsure, an insurance intermediary dedicated to serving the poor throughout the developing world with an affordable and appropriate range of insurance products.

The website consists of a corporate site with five micro-sites, allowing each region that MicroEnsure works in to have its own presence on the internet.

David Dorey, Communications Manager at MicroEnsure, comments: “The team at Gough Bailey Wright made the process of redeveloping the website for MicroEnsure a smooth and enjoyable journey. By investing time to understand the values and vision of MicroEnsure, they were able to provide great ideas and visuals that enhanced the brand. Acting as an intermediary between the client and the developers, they ensured that there was no need for extensive technical knowledge.

“Having received a consistently high level of service, I am looking forward to future projects with the team at Gough Bailey Wright.”

Gough Bailey Wright’s Creative Services Director, Michelle Wright, added: “Our digital department is going from strength to strength and is already providing an unrivalled service to local, national and international clients. This service is being recognised across a broad range of sectors by companies looking for a variety of specific and bespoke online marketing initiatives.”

-ENDS-



Notes to editors:

Gough Bailey Wright

Best Marketing and Communications Agency, Birmingham Post Awards 2010

Winner of CIPR Midlands Gold PRide Award 2009

Winner of the SIBA Award 2009 for the ‘Best use of Electronic Media’ for Purity Brewing Company

Established in 1936, the company stands as the longest running independent advertising and public relations agency in the West Midlands. Based in Bromsgrove, Worcestershire, Gough Bailey Wright serves customers both throughout the UK, and internationally, as well as offering clients across the Midlands the benefit of unrivalled regional expertise.

Gough Bailey Wright serves a diverse range of clients including Sainsbury’s, Drayton Manor Theme Park, DB Systems, Inviron and Bromsgrove District Housing Trust.

For further information please contact:
Sue Bailey, Managing Director at Gough Bailey Wright - email sue@gough.co.uk
Michelle Wright, Creative Services Director at Gough Bailey Wright- email michelle.w@gough.co.uk

Kembrey House, 5 Worcester Road, Bromsgrove, Worcestershire, B61 7DL
Telephone: (01527) 579555.
www.gough.co.uk