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Follow on Google News | New Digital Sign for San Bernardino Auto CenterSan Bernardino Auto Center Dealer Association and Citizen Business Bank move forward with plans for a state-of-the-art digital freeway sign as part of an effort to drive more business to the center and stimulate the local economy.
By: Windy Reigns One of the duties of the San Bernardino Economic Development Agency is to enhance the quality of life for the citizens of San Bernardino, by creating jobs and assisting businesses through the creation of just this type of public/private partnership, in an effort to retain current businesses and to stimulate growth. As a result of this partnership, it is projected that multiple secondary, highly skilled professions employed through the auto center should reap benefits. “Beyond the dealers themselves, the center employs mechanics, landscapers, security and other high income positions, thus providing jobs to various people in the local area,” said Don Gee, Deputy Director San Bernardino Economic Development Agency. No longer viewed as an organized group of corner car lots, the automobile industry has evolved into a highly competitive business. As a result, it has become necessary to make changes rapidly, when delivering its business messages, promotions and incentives in an effort to increase consumer traffic. Across the country, countless auto centers use this type of technology to help promote and increase sales. However, since the sign will be located adjacent to the freeway, it will also serve as a gateway to the San Bernardino community, dedicated to display emergency and public service messages, such as Amber Alerts and traffic conditions, for the City of San Bernardino. “Once installed, the sign will boast the latest in LED technology and stand an impressive 75 feet tall,” says Rod Wilson, EMI Electra-Media president, the company chosen to complete the construction of the new sign. Fully viewable from either direction of the 215 Freeway, travelers will be able to see messages displayed in full color LED, on a viewing screen that measures approximately 28 feet x 28 feet. “It’ Now equipped with this new state of the art electronic reader board, members of the Dealer Association are provided the availability to adapt their messages to the public at a moments notice, an advantage Cummings predicts will come in handy. Capable of generating a new message every five seconds, the new sign meets all California Department of Transportation (Caltrans) regulations and will not distract drivers through the use of animation or fluid motion. It is also energy efficient, as it utilizes an automatic dimming device to adjust the intensity of the light according to surrounding conditions. Scheduled to be operational by the middle of December, Cummings says the names of all the dealerships on the property will be listed on the sign. In addition, automobile franchises located in the center will have an opportunity to display their messages, promotions and incentives on the sign as well. “This auto center is really a collaborative effort,” said Cummings. “We depend on each other to drive consumer traffic to our locations. The more awareness and business we bring to the auto center, the more attractive it will be for quality auto dealers to seek this as a location for their franchise, and that is a benefit to everyone involved.” For more information on Toyota of San Bernardino call (909) 381-4444 or visit http://www.toyotasb.com About Toyota of San Bernardino Since 1966 Toyota of San Bernardino has serviced the Inland Empire’s car buying needs as its premier Toyota dealership. A seven-time recipient of Toyota’s President’s Award, Toyota of San Bernardino continues to earn the highest honors for a Toyota dealership. It is dedicated to satisfying customers - from the day they buy a Toyota and for as long as they own it. Toyota of San Bernardino is a fast and convenient place where the prompt and courteous sales people help customers find the new Toyota, Scion or used vehicle that's right for them. The service department is staffed by courteous factory trained and ASE certified mechanics. Toyota of San Bernardino’s service department utilizes state-of-the- # # # Inland Empire Toyota Dealership offering new Toyota Cars, Trucks, Hybrids and SUVs as well as a wide array of used cars from a variety of manufacturers. Toyota Service and Repair is also on the premises. End
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