PRLog - Dec. 3, 2010 - First shown earlier this year on the Sky News Channel, CFH Docmail has now chosen to extend its airtime and has selected the high profile spots on ITV West.
Joe Hare Stars in Docmail TV Advetising Campaign
The new campaign starts on 5th December and runs for two weeks.
Dave Broadway, managing director of CFH Total Document Management, creators of Docmail says, “We have had some fantastic feedback from the first burst of advertising that we carried out over the summer. So we feel the time is now right to broaden the reach of the ad.”
He continues, “The concept of PC generated print and post – or hybrid mail – is being taken up rapidly by businesses throughout the UK looking to save both time and money when mailing their customers. But the need for print and post is just as relevant for individuals, so we hope that through this ad we will bring Docmail right into people’s living rooms.”
The 30 second, animated commercial is a fast-moving film which tells a modern day version of the hare and the tortoise story. In Docmail’s individual take on the fable, “Joe Hare” likes to have an easy life and not work as hard as the poor old tortoise. So Joe logs onto Docmail, getting his letters out in record time, and giving him time to relax in the sun. The tortoise, meanwhile, is lost under piles of paper, envelopes and stamps.
Dave Broadway continues, “Our message is that it’s time for change, and that the old way is not always the best any more. Docmail is quickly becoming the way forward to post printed documents.”
The advert can be viewed at http://www.docmail.co.uk
For further information, contact:
Dave Broadway, Managing Director, CFH Total Document Management,
Tel: 01761 416311
Notes to editors
CFH Docmail is a new generation of postal service, which combines on-line technology, with Royal Mail delivery. Mailings – whether a single letter or a personalised mailing to hundreds – are written and created on-line by the originator, sent electronically to hybrid mail operator Docmail, who then prints and delivers the mail. Docmail’s prices start at just 29 pence including VAT for a single sided letter printed in black and white and inclusive of all stationery and postage.
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CFH DocMail is a revolutionary Hybrid Mail service offering cheaper postage. DocMail turns electronic documents into complete mailings; printed, personalised, sorted, enclosed & posted for a flat rate, with no max or min qty, from just 25p per letter!