Kevin Price Live! at Dreamforce 2010, Featuring Walter Rogers and Special Guests

Dec. 2, 2010 - PRLog -- (Houston, TX) – The guest list for CBS Radio’s live coverage of Dreamforce 2010 was announced today. Dreamforce 2010, salesforce.com’s annual conference, is the industry’s leading global cloud computing event, bringing together partners, users, developers and the world’s leading innovators in the field of cloud computing for three days of inspiration, education and networking. This year more than 20,000 people are expected to attend the event, which runs December 6-9 at San Francisco’s famed Moscone Center. Walter Roger’s popular weekly segment on CBS Radio’s The Price of Business, hosted by Kevin Price, will be originating two live broadcasts from the Moscone Center during the course of the event.

“When we started  planning our segment for the radio show almost a year ago, our goal was to provide listeners with leading edge, proven best practices to help them ignite their growth and drive new revenue,” said Rogers, Baker President and CEO. “A part of our vision was to bring in executives from top sales organizations to share their experiences and insights. Dreamforce 2010 is ground zero for sales innovation, where the most creative and successful innovators in the world of cloud computing gather to share their insights. It is going to be a tremendous opportunity for our listeners to hear from the best of the best.”

During the conference, Rogers and Price will be conducting two live broadcasts from the show floor on December 7 and 8, beginning at 10 am CST each day. Guests scheduled to appear on December 7th include Chris Norton, Director, Mentor Group; David Ciccarelli, CEO, Voices.com; Eric Edelson, Vice President, Fireclay; and Alex Shootman, Chief Revenue Officer, Eloqua.  On December 8th, scheduled guests include Frank van Veenendaal, Chief Sales Officer and President, Worldwide Sales for salesforce.com; Suzanne DiBianca, Executive Director, salesforce.com Foundation; Mike Clayville, Vice President of North America Sales for VMware; James Decker, Director of SMB Solutions for Dell; and Rick Nucci, Chief Technology Officer for Dell | Boomi.

In addition, Price will also be on hand at the Baker Communications booth 315, along with a CBS Radio production crew, to capture the excitement of the event, and record and file extra reports for CBS Radio listeners. Price and the crew will also provide coverage of the Baker breakout session, held at 1:45 on December 8th. Led by Rogers with special guest Mike Clayville, the session is called “Ignite a Prospecting Culture with Salesforce CRM,” and will feature a case study detailing VMware’s global sales transformation efforts, as well as strategies and tactics sales organizations can use to transform their sales culture and build a personal action plan.

To listen to Roger’s show live, go to www.CBS650.com and select “Click Here to Listen Live.” To listen to recordings, read articles that support each program, or to view the upcoming program schedule, visit www.BakerCommunications.com.

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