Free Apps Go Viral - This Shelf Life Tracker is Onboard!

Dec. 2, 2010 - PRLog -- It is evident that phone apps are here for good.  Apple's itunes store has embedded itself in our culture virtually overnight.  But among the more than quarter of a million "apps" currently available which help with housework or finance or recommending entertainment or even tracks the shelf life of open food...  Some things never change. People want their apps for free.  We love free stuff!  This is a fact that has been well-documented in books and studies throughout history.  With that in mind,  The Entertainment Company announced the release today of a free version of their popular iPhone app, FRIDGE POLICE.  

With the timeliness of the food safety legislation that is currently being debated in Congress, it is evident that food shelf life and expiration dates are important to consumers.    David Jack, the creator of FRIDGE POLICE says that he originally created his iPhone app because he couldn't remember if that "open" jar of spaghetti sauce had been in his refrigerator for a week or a year."  

So if FRIDGE POLICE offers such great value and fills a need in our home life, then why just give it away?   Jack stresses the impact that his app has on keeping families safe by tracking the shelf life of food at home.   "Food borne illnesses affect millions of people each year.  Sick people may think they have a virus, but what actually got them sick was something that  they ate.  It is important that we get this app out to as many people as possible."   Jack also notes "Besides keeping them safer by alerting them to food expiration dates-- FRIDGE POLICE is a fun and easy way to save money by keeping a closer eye on what's happening in your refrigerator!"

With the release of FRIDGE POLICE FREE,  the developer saw an increase in downloads from the previously-released full version of more than 900%!  That's an amazing jump and clearly demonstrates that even though the automated full-version of FRIDGE POLICE costs less than three bucks, people want to feel like their getting something for nothing.  Which in this case -- they are.
Shelf Life and Food Expiration Date Tracker - Fridge Police FREE is available through the iTunes store and through www.fridgepolice.com
A video demo of the full-version can be seen here: http://www.youtube.com/watch?v=A7XDU-l3PdA



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About The Entertainment Company: Based in Huntingdon Valley, PA, The Entertainment Company offers creative services and phone application development for small businesses and entrepreneurs across the United States and Canada.