Kelley Blue Book and its web site kbb.com , known for used-car valuations, projected future market value of 2011 cars after five years. Automotive Lease Guide (ALG) projected residual values at the end of a typical three-year lease.
Subaru topped both lists as the mainstream brand with the best resale value, edging out Honda — a brand long known to hold its value well. “The sustained high quality of Subaru’s products as well as its consistent message about the benefits of all-wheel drive” have contributed to loyal customers and high resale value, says Raj Sundaram, senior vice president of ALG.
From Kelley Blue Book:
For many, Subaru is synonymous with all-wheel drive. A smaller group instantly equates the automaker with rally racing and performance. And for a surprising number of people we talk with, any mention of Subaru still conjures the iconic BRAT introduced in the late seventies. Very few, though, associate the automaker with excellent resale value. But this year Subaru tops Honda, Toyota and other usual suspects as our 2011 Best Resale Value Award recipient for best brand. How so? A styling renaissance is putting the vehicles on more shoppers' radars, and what they're discovering are cars and crossovers that are just plain nicer and better-built than they've long thought. Subaru and its symmetrical all-wheel drive are still extra popular in the white and wet parts of the country, but the secret is slipping out and more people are taking notice of a gem they may have overlooked since the BRAT went bye-bye in 1987.
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