Hitwise reveals Hitched as the most popular wedding website
Experian Hitwise, the leader in online competitive intelligence, has revealed that Hitched.co.uk is the most popular wedding website with 9.44% of all UK internet visits to the wedding category during October 2010. This data also shows that Hitched.co.uk is the market leader by a considerable margin, with the next nearest competitor being less than half as popular.
Robin Goad, research director for Experian Hitwise UK, reported in his blog: “Our data shows that the most popular wedding websites in the last month were Hitched.co.uk, You & Your Wedding and UK Wedding Venues.
“By far the biggest wedding website online however is Hitched.co.uk with 9.44% of all UK internet visits to the wedding category and 7.42% of the Alpha Territory visits to the category.”
Dean Yardley, managing director of Hitched.co.uk, said: “Since we started in 1997 we have aimed to offer the most helpful online resource for couples getting married and it is great to be recognised as the most popular wedding website by a reputable commentator on website traffic.
“As Robin Goad mentioned, the announcement of the Royal Wedding has focused attention, both with the media and the nation, on the subject of weddings and we are especially pleased to be leading the online wedding market at this exciting time.”
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Notes to editor:
Since being established in 1997, hitched.co.uk has been involved in over three million weddings, making the website the UK’s leading online authority in marriage ceremonies. This expert website lists 2,500 venues, has over 40 other wedding supplier categories and 50,000 registered users. Receiving in excess of 14 million page impressions and visited by more than 320,000 unique users a month, hitched.co.uk is the nation’s most popular wedding website. For more information visit www.hitched.co.uk
Experian Hitwise is the leading global online competitive intelligence service, helping clients protect and grow their market share through the application of internet measurement data. Experian Hitwise measures the largest sample of internet users - 25 million worldwide, including 8 million in the UK. This sample size allows clients to understand internet behaviour and competitive activity through data that is unmatched in timeliness, depth and breadth.