New Market Study Published: The Future of Sustainable Food and Beverage Packaging

Dec. 1, 2010 - PRLog -- Well over half of consumers across 20 nations consider grocery products to be over-packaged. Although this sentiment varies depending on product sector, it is symptomatic of intensifying pressure for the packaging industry to develop more sustainable solutions across the supply chain. In short, sustainability remains an industry defining issue for packagers and their customers

Scope

* Covering food and non-alcoholic beverages, it outlines the drivers and inhibitors of sustainable packaging primarily from a consumers' perspective
* Detailed action points (over 40 pages) showcasing best practice examples of global packaging innovations to assist benchmarking efforts
* Evidence-led insight covering how consumers put their sustainable packaging views into action and to what extent attitude-behavior gaps persist
* Incorporates multiple waves of proprietary consumer research across 20 countries. Accessible as a full length report and summarized PowerPoint brief

Highlights

Widespread environmental concerns are driving the sustainable packaging agenda Indicative of just how significant the issue has become, about two-thirds of consumers globally are willing to endure some degree of economic burden to protect the environment a finding made even more relevant in the context of the global economic crisis

Negative public perceptions of packaging have driven much of the sustainable packaging debate so far. Packaging is often seen as a burden to consumers and the environment (with French and UK consumers most likely to perceive grocery products to be over-packaged), thereby elevating the importance of sustainability in the 'packaging mix'

Minimizing the environment burden is just one of a number of important features determining how consumers will judge packaging. Nevertheless, claims associated with more sustainable forms of packaging, such as 'reduced packaging' and 'recyclable/compostable', exert a favorable influence on consumers' product evaluations

Reasons to Purchase

* Obtain 'evidence-led insight': access multiple waves of primary consumers research data to support improved decision making
* Develop compelling 'on-trend' products: better meet food and beverage consumers' packaging expectations with highly valued packaging features
* Opportunity profiling: identify industry sentiment, consumer segments and best practice to better capitalize on an industry defining trend

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/96319_the_future_of_sustainabl...

Partial Table of Contents:

Overview 1
Catalyst 1
Summary 1
Table of Contents 2
Table of figures 3
Table of tables 4
THE FUTURE DECODED 5
INTRODUCTION: Intensifying pressure exists for the packaging industry to develop more sustainable solutions across the supply chain 5
This is one of four sector specific reports covering sustainable packaging 5
Sustainability captures a broad range of social, environmental and economic issues 6
Sustainability remains an industry defining issue for packagers and their customers 9
Sustainable packaging can involve a number of things, particularly as it is an evolving concept 14
Key takeouts and implications: packagers and their customers must be seen to be proactively addressing sustainability 19
TREND: Widespread environmental concerns are driving the sustainable packaging agenda 20
Majorities of global citizens express concerns about climate change and protecting the environment 21
The extent to which individuals feel truly informed about environmental issues, including their own behavioral impact, is typically lower than expressed concern 29
Key takeouts and implications: with ethical and environmental issues remaining a top priority for global consumers in the coming years, packagers and their customers must act accordingly 33
TREND: Consumers are becoming more sensitive to sustainable packaging issues and perceive grocery products to be over-packaged 34
Packaging and associated waste is an important 'green' issue for consumers 38
Consumers think grocery products are generally over-packaged, although this perception has subsided slightly in recent years 40
Consumers expect retail/consumer companies in particular to make a positive environmental impact with measures such as minimizing packaging or using recyclable materials 45
Food and beverage packaging suffers more than other consumer packaged good formats from the perception of over-packaging 46
Key takeouts and implications: packaging is often seen as a burden to consumers and the environment, thereby elevating the importance of sustainability in the 'packaging mix' 50
TREND: Heightened sensitivity to the environmental impact of packaging is influencing consumer behavior 51
Consumers are reflecting on their own behavior in light of escalating ethical consciousness 51
A more self-reflective outlook towards environmental issues is apparent from consumers' attentiveness towards environmentally aligned packaging attributes 55
Claims associated with more sustainable forms of packaging, such as 'reduced packaging' and 'recyclable/compostable', exert a favorable influence on consumers' product evaluations 61
Given the ongoing societal emphasis on recycling, packaging is at the forefront of consumers' environmentally-driven behavior 66
Key takeouts and implications: environmentally conscious consumers want to purchase high-integrity products in packaging that reflects their desire to minimize environmental impact 72
INSIGHT: A small segment of food and beverage consumers are highly influenced by, and acting upon, sustainable packaging concerns 73
Around 20-30% of consumers perceive packaging volumes to influence the food and beverage choices that they make 73
Around a one quarter of consumers routinely opt for minimum or reduced packaging food and drinks 77

Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=9631...

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.