International Media Name “Hook Nosed Rack Ramps” One of the Best New Products for 2011

Nov. 30, 2010 - PRLog -- Brute Industries, Inc., manufacturer of Race Ramps, announced today that the Hook Nosed Rack Ramp Model RR-RACK-HN14-5 was selected as a SEMA Global Media Awards winner. The company's 9th such award in 4 years. An esteemed panel of international media judges recognized BII with one of SEMAs’ highest honors, the 2010 SEMA Global Media Award, for introducing one of the best new products at this years’ SEMA Show in Las Vegas earlier this month, adding to their growing list of awards and achievements. Winning products are chosen based on the level of consumer appeal. During the awards ceremony Tony Tobias, writer for RACECAR ENGINEERING, Surrey, UK, stated “There were more than 2000 new products registered at the show, and as soon as I picked this up, I was done looking! Race Ramps are so unbelievably light - this product weighs less than one-quarter the weight of factory steel ramps – something I know enthusiasts will want to know about!”

Hook Nosed Rack Ramps are designed as a direct replacement for the heavy factory steel ramps used on a variety of popular four-post lifts. Their patented, super-lightweight, 100% solid construction ensures that the ramps are highly durable and very stable with an unscootable surface. They feature a 6.7 degree angle of approach, enabling low ground clearance vehicles to get on the lift without the front end scraping. “We’re very proud to be recognized for our innovation on a global scale,” said Richard Heinz, President of BII. “We strive to meet the demands and needs of our customers worldwide, not just in the U.S., so we’re incredibly thrilled with the reception we’ve received for the three new models of Rack Ramps.”

Hook Nosed Rack Ramps are available at many leading consumer retailers and on the Race Ramps website at www.raceramps.com .

About Brute Industries / Race Ramps

In 2004 Brute Industries began manufacturing Race Ramps, a product line that provides unique solutions to gain access to the underside of low ground clearance vehicles. The company uses their patented super lightweight 100% solid block construction technology to produce Race Ramps, as well as other products including vehicle exhibit ramps, sport flooring, showroom mats, and realistic lightweight “rocks” for power sports displays.  Brute Industries continues to grow as a customer driven company - finding unique solutions to customer problems. To learn more about Hook Nosed Rack Ramps, please visit the Race Ramp site at www.raceramps.com. Follow Race Ramps on http://raceramps.simple-helix.net/wordpress2/ For more information about the company, visit www.raceramps.com or call 1.866.464.2788.

About SEMA

SEMA, which stands for Specialty Equipment Market Association, is a 46-year-old organization whose members make, buy, sell and use a variety of specialty parts and accessories to make vehicles more attractive, more unique, more convenient, faster, safer, more fun and even like-new again. These members represent a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more.