Black Book Data’s clients yield strong results from these newly targeted direct marketing lists. Such variables include age, income, marital status, current smoker, ailments, allergies, geographic location, homeowner status, credit score, Medicare, Medicaid, and more. The secret to success in this health insurance program is that the database as well as direct mail tracking is delivered on every piece of mail. Health insurance sales leads can also be coded with a personalized URL, meaning potential customers have the ability to fill out an application with their information already pre-inserted for a unique convenience and experience for both the customer and the health insurance business. This aspect of the turn-key lead program provides health insurance companies with an edge above the rest of its competition, as most others are spending large dollar amounts on minimal amounts of records – and getting little results.
With Black Book Data’s new health insurance turn-key lead program, clients are able to receive lists of pre-qualified consumers and send out customized mail pieces all in one. Giving its clients the ability to personalize their direct mail campaign with targeted health insurance leads and a creative mail piece that draws in calls is what makes Black Book Data’s new turn-key lead program a step above the rest.
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Black Book Data strives to deliver the best sales lead and list broker experience. We seek to understand your marketing goals and then deliver the best recommendation & price for the mailing list or marketing database you need.