Forget Fat Tax - iGF launches its revolutionary programme to tackle obesity

Nov. 30, 2010 - PRLog -- 66% of men and 57% of women are overweight or obese in the UK with just 5% of adults achieving the Government’s recommended level of physical activity*. But all this can change with the launch of iGF’s Personal Weight Management Programme (PWMP). This is iGF’s first dedicated public health service designed specifically to help individuals achieve and maintain a healthier weight.

How does PWMP work?

Delivered by iGF’s team of experienced Wellness Facilitators the Personal Weight Management Programme is all about supporting individuals to achieve and maintain a healthy weight on their own terms and at their own pace.

•   Regular reviews of health, lifestyle and nutrition.
•   Philips Directlife Activity Programme with personal activity coaching
•   Personalised support
•   Realistic and achievable goal setting
•   Regular hints, tips and advice

iGF with its team of 21st century wellness facilitators, can help bridge that gap between intention and delivery, providing all the support and encouragement needed to sustain a more balanced, positive and healthier lifestyle.

“It’s fantastic that companies such as iGF are developing new and innovative ways to improve public health. Their combined approach of  regular reviews, personalized support and using the Philips Directlife Activity Programme to encourage daily activity is unique and really effective way for individuals to achieve a healthy weight” says DAVID HASLAM chairman of iGF’s medical advisory board and chairman of The National Obesity Forum.

iGF is a leading provider of corporate health and wellness programmes.  We work with companies to develop effective wellness strategies and build a convincing business case to support a more comprehensive approach to improving the health and wellness of their workforce. We combine this strategic approach with a global network of resources to offer a range of sustainable and measurable wellness services, designed to stimulate employee participation, increase performance and drive employee engagement.
   
Website: www.iglobalfitness.net

If you’d like more information about iGlobalFitness , the Personal Weight Management Programme or an interview with Professor David Haslam, call Nilmot PR on 02079934993 or e-mail Nicola.hobbs@nilmot.com

*NHS, The Information Centre for Health and Social Care, Statistics on Obesity, Physical Activity and diet: England, 2010