"Competing For Share Of UK Foodservice Industry Spend In 2010-2011" analyzes how industry suppliers' media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of foodservice suppliers. The report also identifies suppliers and foodservice operators and caterers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.
Table of Contents
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Foodservice Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Foodservice Market Growth Outlook
Heading: Market Growth Forecasts By Industry Sector
Chapter 5: Threats And Opportunities For The Foodservice Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6: Foodservice Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Foodservice Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Foodservice Industry Suppliers
Heading: Future Investment By Media Channel: Foodservice Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Foodservice
Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
Chapter 8: Appendix
List of Tables
Table 1: Count Of UK Foodservice Industry Survey Respondents By Company Type (Number Of Respondents)
Table 2: Supplier Respondents By Job Role (% Supplier Respondents)
Table 3: Supplier Respondents By Organization's Up Turnover (% Supplier Respondents)
Table 4: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents)
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List of Figures
Figure 1: Company Revenue Growth Optimism Trend In The UK Foodservice Industry (% Supplier Respondents)
Figure 2: Company Revenue Growth Optimism Trend By UK Foodservice Industry Company Type: Foodservice Industry Suppliers (% Supplier Respondents)
Figure 3: Key Expected Changes In Business Structure In The UK Foodservice Industry Supplier Industry (% Foodservice Industry Supplier Respondents)
Figure 4: Merger And Acquisition Activity Expectations Over The Next 12 Months In The UK Foodservice Industry Supplier Industry (% Foodservice Industry Supplier Industry Respondents)
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