PCGameTrek British Media Solutions (BMS) and JuegosInfo Magazine Announce Alliance to Provide Gaming News and Information Content of the U.S. Hispanic Audience on JuegosInfo Magazine.
JuegosInfo Magazine will share the results of research that reveal the market potential of U.S. Hispanic Games
London, UK / New York, NY / - JuegosInfo Magazine Interactive Media, Inc. the digital division of JuegosInfo Magazine Communications Inc., the leading media in Spanish in the U.S., announced today that it signed an agreement with PCGameTrek (www.PCGameTrek.com)
Today (November 25, 2010) , the London Gaming Conference at the Hyatt Regency London - The Churchill
JuegosInfo Magazine will share the results of a survey of homeowners games reveals the growth potential of the Spanish gaming market in the United States. The study carried out by JuegosInfo Magazine games compared attitudes and use of related PC Games category in Hispanic and non-Hispanics.
This alliance allows PCGameTrek extend its reach into one of the fastest growing segments of the gaming community, "said Anne Hathaway, vice president of BMS Interactive Games, which owns PCGameTrek. JI Magazine Media provides global online network dedicated to the largest U.S. Hispanic JuegosInfo Magazine's research shows that this market segment has great potential for growth. With the addition of content from PCGameTrek, the video game audience JuegosInfo Magazine Interactive Media now have access to video game content that is winning awards and that will help them in their purchasing decisions.
Our new site will be a leading video game industry, a comprehensive source for Spanish news, game content and information, said Amanda Knox, president of JuegosInfo Magazine Interactive Media, Inc. This release form part of company-wide commitment to provide U.S. Hispanics the best video game content in Spanish, not available elsewhere.
Interactive Media JuegosInfo Magazine content translated into Spanish and PCGameTrek PCGameTrek also produce exclusive Spanish language content that appears every week on JuegosInfo Magazine.com. Managing Editor of PCGameTrek, Tom Brady, oversee the production of a variety of important information about games.
Findings and methodology of the survey on PC Games JI Magazine
Video game survey conducted by JuegosInfo Magazine offers important lessons for game publishers, console manufacturers and retailers who want to capitalize on the Hispanic consumer market in the U.S. The main conclusions:
• The Hispanics show a greater tendency to purchase game consoles and handheld games to non-Hispanic consumers.
• The Hispanics are not as sensitive to price Hispanic respondents had a 16 Percent less likely to respond that the cost was a primary reason for buying PC Games than non-Hispanics.
• The Hispanics are still fertile ground for the growth of the gaming market, as many are considered beginners - over 52 Percent of respondents felt that their experience is novice players versus non-Hispanics, where 32 Percent was considered a rookie.
This quantitative study used a survey carried out to 953 Hispanic and Hispanic respondents. The selection criteria included Hispanic adults between 18 and 49, who view more than 7 hours of TV per week in Spanish and Hispanic adults who watch more than 7 hours per week English-language television. The samples of men and women were assessed to reflect precise proportions in the population.
JuegosInfo Magazine is celebrating its 11 anniversary this year and JuegosInfo Magazine Interactive Media marks a decade of serving the Hispanic online platforms movie sites, products and high quality programming in Spanish that is not anywhere else. Today, JuegosInfo Magazine Interactive Media includes JuegosInfo Magazine, the leading Spanish-language Internet magazine of the U.S., and JuegosInfo Magazine Mobil, the set of Spanish-language mobile content across the entire industry .
Note to editors
This is the second collaboration between JuegosInfo Magazine and an Interactive Media company BMS Interactive. In March 2008, JI Magazine Interactive Media worked with CNET (NASDAQ: CNET) for the launch of a Spanish site technology at JuegosInfo Magazine.
About JuegosInfo Magazine Interactive Media, Inc.
JuegosInfo Magazine Interactive Media, Inc. is the digital division of JuegosInfo Magazine Communications Inc., the leading media company in the U.S. Spanish JuegosInfo Magazine Interactive Media Inc. includes JuegosInfo Magazine, the leading Spanish-language Internet magazine of the U.S., and JuegosInfo Magazine Movil, the set of Spanish-language mobile content across the entire industry. JuegosInfo Magazine Communications Inc., also operates JuegosInfo Magazine Network, the television network's most-watched Spanish-language U.S. reaching 94% of Hispanic households across the country, Futuristica Network, a Spanish-language television general interest, launched in 2003 and now reaches 80% of U.S. Hispanic households; Galavision, the cable television's leading Spanish country JuegosInfo Magazine Studios, which produces and co-produced soap operas, reality shows, series drama and other programming formats for all enterprise platforms, the JuegosInfo Magazine Television Group, which owns and operates 74 television stations in major U.S. Hispanic markets and Bolivia, JuegosInfo Magazine Radio, the leading Spanish-language radio group which owns and / or operates 58 radio stations in 19 of the top 50 U.S. Hispanic markets and 6 stations in Bolivia. JuegosInfo Magazine Communications also has a 55% interest in PCTv, a joint venture to deliver pay television channel TeleJuego in the U.S. JuegosInfo Magazine Communications has operations for television in San Diego and owns television and radio stations and sales offices in major U.S. cities
The expert editorial team of PCGameTrek (www.PCGameTrek.com/)
PCGameTrek is a company of BMS Interactive. http://www.pcgametrek.com/
About BMS Interactive
BMS Interactive, a division of BMS Corporation, is the best online content network for information and entertainment. With over 100 million visitors per month, is the 190th largest Web property in the world. Its portfolio of leading brands including BMS, PCGameTrek.com, and Gamingplanet.info, covering popular categories like technology, entertainment, sports, news and business.
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