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New Market Report: The Future of Sustainable Household and Laundry Care Packaging

New Consumer Goods research report from Datamonitor is now available from Fast Market Research

 
PRLog - Nov. 27, 2010 - Well over half of consumers across 20 nations consider grocery products to be over-packaged. Although this sentiment varies depending on product sector, it is symptomatic of intensifying pressure for the packaging industry to develop more sustainable solutions across the supply chain. In short, sustainability remains an industry defining issue for packagers and their customers.

Scope

* Covering home and laundry care, it outlines the major drivers and inhibitors of sustainable packaging mostly from a consumers' perspective
* Detailed action points (over 40 pages) showcasing best practice examples of global packaging innovations to assist benchmarking efforts
* Evidence-led insight covering how consumers put their sustainable packaging views into action and to what extent attitude-behavior gaps persist
* Incorporates multiple waves of proprietary consumer research across 20 countries. Accessible as a full length report and summarized PowerPoint brief

Highlights

Widespread environmental concerns are driving the sustainable packaging agenda Indicative of just how significant the issue has become, about two-thirds of consumers globally are willing to endure some degree of economic burden to protect the environment a finding made even more relevant in the context of the global economic crisis

Negative public perceptions of packaging have driven much of the sustainable packaging debate so far. Packaging is often seen as a burden to consumers and the environment (with French and UK consumers most likely to perceive grocery products to be over-packaged), thereby elevating the importance of sustainability in the 'packaging mix'

Minimizing the environment burden is just one of a number of important features determining how consumers will judge packaging. Nevertheless, claims associated with more sustainable forms of packaging, such as 'reduced packaging' and 'recyclable/compostable', exert a favorable influence on consumers' product evaluations

Reasons to Purchase

* Obtain compelling 'evidence-led insight': access multiple waves of primary consumer research data to facilitate improved strategic decision making
* Develop compelling 'on-trend' products: better meet household & laundry care consumers' packaging expectations with highly valued packaging features
* Opportunity profiling: identify industry sentiment, consumer segments and best practice to better capitalize on an industry defining trend

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/96312_the_future_of_sustainabl...

Partial Table of Contents:

Overview 1
Catalyst 1
Summary 1
Table of Contents 2
Table of figures 3
Table of tables 4
THE FUTURE DECODED 5
INTRODUCTION: Intensifying pressure exists for the packaging industry to develop more sustainable solutions across the supply chain 5
This is one of four sector specific reports covering sustainable packaging 6
Sustainability captures a broad range of social, environmental and economic issues 6
Sustainability remains an industry defining issue for packagers and their customers 10
Sustainable packaging can involve a number of things, particularly as it is an evolving concept 15
Key takeouts and implications: packagers and their customers must be seen to be proactively addressing sustainability in household and laundry care 20
TREND: Widespread environmental concerns are driving the sustainable packaging agenda 21
Majorities of global citizens express concerns about climate change and protecting the environment 22
The extent to which individuals feel truly informed about environmental issues, including their own behavioral impact, is typically lower than expressed concern 30
Key takeouts and implications: with ethical and environmental issues remaining a top priority for global consumers in the coming years, packagers and their customers must act accordingly 34
TREND: Consumers are becoming more sensitive to sustainable packaging issues and perceive grocery products to be over-packaged 35
Packaging and associated waste is an important 'green' issue for consumers 39
Consumers think grocery products are generally over-packaged, although this perception has subsided slightly in recent years 41
Consumers expect retail/consumer companies in particular to make a positive environmental impact with measures such as minimizing packaging or using recyclable materials 46
Household/laundry care packaging suffers less than most other consumer packaged good formats from the perception of excess packaging 47
Key takeouts and implications: packaging is often seen as a burden to consumers and the environment, thereby elevating the importance of sustainability in the 'packaging mix' 51
TREND: Heightened sensitivity to the environmental impact of packaging is influencing consumer behavior 53
Consumers are reflecting on their own behavior in light of escalating ethical consciousness 53
A more self-reflective outlook towards environmental issues is apparent from consumers' attentiveness towards environmentally aligned packaging attributes 58
Claims associated with more sustainable forms of packaging, such as 'reduced packaging' and 'recyclable/compostable', exert a favorable influence on consumers' product evaluations 64
Given the ongoing societal emphasis on recycling, packaging is at the forefront of consumers' environmentally-driven behavior 69
Key takeouts and implications: environmentally conscious consumers want to purchase high-integrity products in packaging that reflects their desire to minimize environmental impact 75
INSIGHT: A small segment of household cleaning and laundry care consumers are highly influenced by, and acting upon, sustainable packaging concerns 76
Around 20-30% of consumers perceive packaging volumes to influence the household cleaning and laundry product choices that they make 76

Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=9631...

About Datamonitor

The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment.  View more research from Datamonitor at http://www.fastmr.com/catalog/publishers.aspx?pubid=1002

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

# # #

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

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Source:Fast Market Research
Phone:1.800.844.8156
Zip:01267
State/Province:Massachusetts - United States
Industry:Consumer, Services, Entertainment
Tags:packaging, waste, sustainable, sustainability, environmental, 2004-2014, laundry, municipal, Asia, grocery
Shortcut:prlog.org/11098381
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