Scope
* Covering home and laundry care, it outlines the major drivers and inhibitors of sustainable packaging mostly from a consumers' perspective
* Detailed action points (over 40 pages) showcasing best practice examples of global packaging innovations to assist benchmarking efforts
* Evidence-led insight covering how consumers put their sustainable packaging views into action and to what extent attitude-behavior gaps persist
* Incorporates multiple waves of proprietary consumer research across 20 countries. Accessible as a full length report and summarized PowerPoint brief
Highlights
Widespread environmental concerns are driving the sustainable packaging agenda Indicative of just how significant the issue has become, about two-thirds of consumers globally are willing to endure some degree of economic burden to protect the environment a finding made even more relevant in the context of the global economic crisis
Negative public perceptions of packaging have driven much of the sustainable packaging debate so far. Packaging is often seen as a burden to consumers and the environment (with French and UK consumers most likely to perceive grocery products to be over-packaged)
Minimizing the environment burden is just one of a number of important features determining how consumers will judge packaging. Nevertheless, claims associated with more sustainable forms of packaging, such as 'reduced packaging' and 'recyclable/
Reasons to Purchase
* Obtain compelling 'evidence-led insight': access multiple waves of primary consumer research data to facilitate improved strategic decision making
* Develop compelling 'on-trend' products: better meet household & laundry care consumers' packaging expectations with highly valued packaging features
* Opportunity profiling: identify industry sentiment, consumer segments and best practice to better capitalize on an industry defining trend
For more information or to purchase this report, go to:
- http://www.fastmr.com/
Partial Table of Contents:
Overview 1
Catalyst 1
Summary 1
Table of Contents 2
Table of figures 3
Table of tables 4
THE FUTURE DECODED 5
INTRODUCTION:
This is one of four sector specific reports covering sustainable packaging 6
Sustainability captures a broad range of social, environmental and economic issues 6
Sustainability remains an industry defining issue for packagers and their customers 10
Sustainable packaging can involve a number of things, particularly as it is an evolving concept 15
Key takeouts and implications:
TREND: Widespread environmental concerns are driving the sustainable packaging agenda 21
Majorities of global citizens express concerns about climate change and protecting the environment 22
The extent to which individuals feel truly informed about environmental issues, including their own behavioral impact, is typically lower than expressed concern 30
Key takeouts and implications:
TREND: Consumers are becoming more sensitive to sustainable packaging issues and perceive grocery products to be over-packaged 35
Packaging and associated waste is an important 'green' issue for consumers 39
Consumers think grocery products are generally over-packaged, although this perception has subsided slightly in recent years 41
Consumers expect retail/consumer companies in particular to make a positive environmental impact with measures such as minimizing packaging or using recyclable materials 46
Household/laundry care packaging suffers less than most other consumer packaged good formats from the perception of excess packaging 47
Key takeouts and implications:
TREND: Heightened sensitivity to the environmental impact of packaging is influencing consumer behavior 53
Consumers are reflecting on their own behavior in light of escalating ethical consciousness 53
A more self-reflective outlook towards environmental issues is apparent from consumers' attentiveness towards environmentally aligned packaging attributes 58
Claims associated with more sustainable forms of packaging, such as 'reduced packaging' and 'recyclable/
Given the ongoing societal emphasis on recycling, packaging is at the forefront of consumers' environmentally-
Key takeouts and implications:
INSIGHT: A small segment of household cleaning and laundry care consumers are highly influenced by, and acting upon, sustainable packaging concerns 76
Around 20-30% of consumers perceive packaging volumes to influence the household cleaning and laundry product choices that they make 76
Full Table of Contents is available at:
-- http://www.fastmr.com/
About Datamonitor
The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. View more research from Datamonitor at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
