Shapell Homes Announces New Land Purchase In Carlsbad

Nov. 24, 2010 - PRLog -- Beverly Hills, Calif. – Shapell Homes, one of California’s most established private residential builders, recently announced the acquisition of the western portion of the Robertson Ranch. Consisting of approximately 200 acres of land, this significant property within the scenic coastal city of Carlsbad, California, represents one of the last approved master-planned development opportunities remaining in north San Diego County. Located off El Camino Real and Cannon Road, this future community has city master plan approval for approximately 680 single-family and multi-family residences together with a neighborhood-serving retail center in a village setting. Approximately half of the property has been set aside for open space and active and passive recreation opportunities.  
   
According to Shapell Homes CEO Matt Koart, “Carlsbad is an outstanding community and Shapell could not be more proud to be part of the city’s future. This is a significant commitment for our company, and we intend to add to Carlsbad’s already fantastic reputation and sense of community. We’re not just building houses—we build neighborhoods where people come together, share their excitement and feel right at home.”

Shapell has purchased the western portion of Robertson Ranch from long-standing Carlsbad landowner the Robertson family. The property represents the remaining balance of the community. The original master plan approval was secured in 2006 and the eastern portion of the property is currently under development.  

“This represents Shapell’s return to the San Diego marketplace. It’s been many years since Shapell developed in San Diego County, but it’s really exciting to be back. We’ve been an active member of the community in the past and we look forward to once again bringing the Shapell Homes quality to Carlsbad” stated Erik Pfahler, vice president of planning and acquisitions at Shapell Homes.

With a focus on the future, Shapell looks forward to working with city and neighborhood leaders to create a desirable premier master-planned community that will contribute to the quality of life in the City of Carlsbad.

“We think Shapell Homes will be a great fit for our community and are pleased they have decided to make this investment in Carlsbad” said Gary Barberio, City of Carlsbad community and economic development director. “We look forward to working together as this project progresses.”

Established in 1955, Shapell Homes has dedicated itself to creating the highest quality homes and communities available, overseeing the construction of more than 70,000 new homes throughout Southern and Northern California as well as the development of numerous commercial centers, residential communities, apartment complexes, retail centers, schools, parks and fire stations.

Shapell has active Southern California communities in areas such as Laguna Niguel, Yorba Linda, Porter Ranch, the Santa Clarita Valley and Thousand Oaks.

With a longstanding commitment to their signature quality of pride, Shapell specializes in creating original, inspiring places to live where consumers find more than a house to live in—they discover the feeling of home. Developing residences of exemplary craftsmanship and value, Shapell offers a diverse selection of neighborhoods and master-planned communities and has earned a reputation as one of the state’s true building pioneers, thanks, in part, to a strong corporate value system rooted in quality construction and exceptional customer service.

Carrying on the time-honored legacy, Shapell plans to uphold its commitment to excellence by continuing to develop the residences and communities that people want to live in. For more information about Shapell Homes, please visit ShapellHomes.com.