US’s Black Friday Promoted By Amazon To The UK Online Market

Nov. 24, 2010 - PRLog -- Much like our UK Boxing Day sales, “Black Friday” is coming to Britain this year, starting with online retail leader Amazon and advice to online retailers is to get ahead of the game and start promoting your website immediately.

“Black Friday” is normally dubbed the busiest retail shopping day of the year, and even though this may not be accurate, businesses are sure to earn a sizeable amount more than any other days. This is positive encouragement for online retailers following the dark days of the recession. The previous sales figures seen in the US are staggering, with Americans previously been known to spend $10 billion (£6.2 billion) in just a single day.

Retail prices are slashed but they reap back the cuts by the sheer volume of consumers that thrive on the day. The advantage of the online are that you can optimise your website for what you are selling, so that you remain ahead of your game and provide relevant searchers with the products and services they want.

There are many ways to optimise your website, but the most immediate one would be to invest in a pay per click strategy. Although you have to pay for your advertising, the return on investment you would receive would certainly be a profitable one. Although other methods such as link building can be put in place, the most instant method is pay per click. Rather than a gradual shift up the rankings, you can appear right away for certain words people search for in order to reach your product or service

With figures showing up to 80% of internet users are to do the majority, if not all, their Christmas shopping online, retailers should be ahead of their game and invest in placing themselves on the most promotional platforms. The overall total spend on Christmas sales are also predicted to be up 1.3% on last years, raising the figure to £68.7 billion.

More shoppers, especially online ones in particular, are becoming savvier than ever when it comes to grabbing a bargain. The average family spent £604 on gifts in 2009, but this figure is set to drop to £505 this Christmas as people are making their budget stretch further. One easy way to do this online is to “compare the market”. Many websites such as http://www.the0800numbercompany.co.uk/ offer this service and it allows online shoppers to opt for the best price without having to physically go into each shop to compare the price tags.

Making sure online retailers get their price reductions right and attract the right customers from investing in website optimisation, this year’s “Black Friday” may become a tradition in England with internet shoppers and the future for online retail during the festive season.

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