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Follow on Google News | Why Stress on Logistics & Supply Chain ManagementIn my career of nearly 16 years, I have worked on both sides of the divide. What in jingoistic parlance is called: B2C and B2B tools. B2B segment, of course, operates on different ..............
“Why do these B2B tools in the country focusing on support services of manufacturing and distribution ( a broader definition of logistics business) opt to adopt the term cargo for the title?” I often used to wonder initially when I got on the board of B2B platform. After trying my luck with many to get a logical reasoning for this, it’s an old marketing hand in this business who acted as Buddha to enlighten me on this pertinent point. The business in the past has been a highly disorganized line of economic activity and it’s broadly airline companies which have been representing the most shining and structured face of the logistics business. Point taken but will things remain the same? No, logistics as a business is bound to skyrocket and the growth demand, as we have seen in other sectors, would eventually force this business to assume a more structured shape, a more composite contour with its linkages well defined. There are two critical factors (and they are interlinked) As Indian economy continues to remain the toast of the world for at least over next decade or even more, the higher logistics cost ratio is something which would definitely become the fulcrum of attention for all concerned players. In a more fiercely competitive business environment, there would be more pressure to attain a higher degree of price competitiveness. And, therefore, there would be a lot of activity to bring in more efficient supply chain processes including IT applications, there would be a whole lot of new stress in filling infrastructural gaps, there would be more state-of-the- # # # Rev mission, vision, policies, plans, targets & processes Balanced appr of opporn, resources & strategy Identify, understand, & analyze key drivers Formulate stratgies & align these wit key drivers Provide & support framework 2 implement strategy. End
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