Global Crisis, Consumer's behavior - last fragrances for men launches - PART II

This article will continue to show how a GFC changes the aspirations and behavior of consumers, and how advertising and brands are dealing with this new reality. Check out the analysis of 2 years of perfumes for men! By an expert in fragrances.
By: + Q Perfume Blog
 
Nov. 23, 2010 - PRLog -- In our society, power to provide also means power to seduce, power to conquer and power to attract beauty. It is obvious that if you are ugly as hell and you are surrounded by models, either you are a Hollywood producer or a heir. Believe me, your wonderful personality will not do you any good, unless it comes with large sums of money. I am not saying here that all women are potential trophy wives or gold diggers. But the amazing women with long legs and shinny hair & smiles, the ones that look like top models showing in perfume-fashion-tv advertising, the ones that men usually turn their radar to do not value personality.
I have also mentioned that the loss of financial power did scratch men's self esteem. And when you don't trust your own power to seduce what is exactly that you do? You look for fragrances that come with this promise. Why? Because the guys in the advertising business did their homework!...

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http://maisqueperfume.blogspot.com/2010/11/financial-crisis-consumers-behavior_23.html
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