Google Adwords is not dead by a long shot, but it can be somewhat pricey which is why so many people are turning to the social networking giant. Facebook is a little unusual when it comes to how they have their advertisement machine run - they don't base it on keywords - but "Likes and Interests" of people.
Facebook ads does have it's disadvantages however - the CTR usually less is than 1% of the impressions. Facebook is not viewed as a search engine like Google, so when people sign onto Facebook, they are not looking for a specific product, but want to upload pictures or leave comments on their wall as to what they are doing. However, the ad process does catch their eye, and depending on how the ad is written and since that user has a particular interest, he/she may click on it.
It's something that Blue Fox SEO wants to check out and have been using Facebook ads for the last couple of months. The clients love the "lower than Adwords" cost and are willing to take a chance. There have been many cases where businesses are doing a great job getting a word out about their product or service by using Facebook's advertisement.
So if you are looking for a cheaper way to advertise - take it to the experts at Blue Fox SEO - who will be glad to talk to you about how they do things, not just by paid traffic, but by organic as well.
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About Blue Fox SEO: We are a company that helps our clients rank high in organic search for various niches. We also assist with Adwords and Facebook Advertisements as well.
We differ from other SEO Services by relying on referral traffic from relative forums, social bookmarking sites, blogs, article directories, and press releases.