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Follow on Google News | Hark! Newcastle heralds arrival of Bionic Ear ShowSeven schools in South Tyneside, Newcastle, are the next stop for the Bionic Ear Roadshow, from national charity Deafness Research UK in December.
By: BeyondPR Designed to raise awareness of the dangers that many of us are unwittingly exposing our hearing to, the show encourages young people to limit their exposure to loud music by turning down the volume on MP3 players. There will be demonstrations of what it sounds like to have high frequency hearing loss, plus “Guess that tune” – allowing pupils to appreciate how easy or hard it is for people with cochlear implants (so-called “bionic ears”) to recognise everyday music. “The revolution in MP3 players has given us all music on the move but an unwelcome side effect is we are pumping up the volume into our ears and at a far earlier age than ever before,” said Vivienne Michael, Chief Executive of Deafness Research UK. “The fear is many of us are ‘downloading deafness’ and risking permanent deafness and tinnitus earlier than would be expected as a result of the aging process. One of the key messages the Bionic Ear Show is taking to schools is not to stop children using MP3 players, but to listen to their favourite sounds safely,” continued Vivienne. “Turning the volume down slightly is such a simple thing to do and will enable today’s generation to continue to enjoy their music for years to come.” The show is great fun and together with the underlying message about noise-induced hearing loss, features “the world’s largest ear.” During the show, the presenter constructs a model to highlight the different parts of the ear, which is over 22ft long and 116 times the size of a normal human ear! Many people only realise that hearing is as precious as sight when they are faced with losing it, so the Show explains how the ear works, what can go wrong and what can be done to put things right. Taking the roadshow into schools is an opportunity to engage pupils in the issues through interactive activities and with visits planned to primary and secondary schools, plus a Tyneside college, the versatility and appeal of the Bionic Ear Show to all ages remains an important factor. The schools taking part in Tyneside are as follows: • St Mary’s RC Primary School, 1 December – 9.30 – 11.10am • Luke’s Lane Primary School, 1 December – 1.30pm – 2.10pm • Epinay Business and Enterprise School, 2 December – 10.00am – 12.00noon • Simonside Primary School, 2 December – 2.30pm • Valley View Primary School, 3 December – 10.30am – 2.10pm • Central Library, South Shields, 4 December – 1.00pm – 2.00pm (Adult Show) • Whitburn Village Primary School, 6 December – 9.45am – 11.30am • Jarrow School, 6 December – 1.35pm – 2.35pm • Mortimer Community College, 7 December – 9.40am – 10.40am Designed for audience participation, the message of the show is easy to understand and no specialist scientific knowledge is required to enjoy the spectacle. The show has already taken its message and its giant ear to several schools, festivals and community groups throughout the country in 2010 and this programme will continue into the New Year. The Bionic Ear Show appeals to all ages and includes free hearing tests (9 staff at Mortimer College will be giving this a go!) along with other fun and educational elements on how the ear works and how to protect your hearing. With the support of BUPA and the Big Lottery Fund, the Bionic Ear Show will be coming to a town, city or school near you. Anyone who would like the Roadshow to visit their school, community group or event free of charge should contact Laura Ganpot at Deafness Research UK. Laura can be contacted on 020 7679 8951 or email Laura at laura.ganpot@ Visit our Facebook page for photographs of previous shows and more information: ENDS Notes to editors Full details of venues receiving a visit from the Bionic Ear Show in Newcastle in December: St Mary’s RC Primary School Ayr Drive Jarrow Tyne & Wear NE32 4AW (3 shows: 9.30am Nursery; 10.30am KS1; 11.10am KS2) Luke’s Lane Primary School Marine Drive Hebburn South Tyneside NE31 2AX (2 shows: 1.30pm KS1; 2.10pm KS2) Epinay Business and Enterprise School Clervaux Terrace Jarrow Tyne & Wear NE32 5UP (2 shows: 10.00am KS1; 11.00am KS3/secondary) Simonside Primary School (1 show: 2.30pm KS1. PLUS: An afternoon screening for the teachers) Valley view Primary School Valley View Jarrow NE32 5QT (5 shows: 10.30am Nursery; 11.30 Nursery; 1.00pm Nursery/Reception; Central Library Prince George Square South Shields Tyne & Wear (1 adult show for parents of deaf children and staff working throughout the borough. 1.00pm – 2.00pm. Possible hearing tests to follow) Whitburn Village Primary School Cleadon Lane Whitburn South Tyneside SR6 7NS (2 shows: 9.45am KS1; 10.30am KS2) Jarrow School Field Terrace Jarrow Tyne & Wear NE32 5PR (1 show: 1.35pm KS3/secondary. School finishes at 2.30 pm when hearing screening for adults will follow) Mortimer Community College Reading Road South Tyneside NE33 4UG (1 show: 9.40am – 10.40am) About the Bionic Ear Show The Bionic Ear Show continues the campaign first launched in 2006 to highlight that hearing is as important as sight and to encourage people to protect their ears against potential damage. For more information about childhood deafness, visit our website at http://www.deafnessresearch.org.uk/ For tips on safe listening, visit Deafness research UK’s website http://www.deafnessresearch.org.uk/ About Deafness Research UK • Deafness Research UK is the country’s only charity dedicated to finding new cures, treatments and technologies for deaf, hard of hearing and other hearing impaired people. • The charity supports high quality medical research into the prevention, diagnosis and treatment of all forms of hearing impairment including tinnitus. • Deafness Research UK is entirely dependent on voluntary donations, gifts and personal legacies. You can donate online at www.deafnessresearch.org.uk , or call 0207 7833 1733 for further information on how to support the charity. • The Deafness Research UK Advisory Service provides free information and advice based on the latest scientific evidence and informed by leading experts. The Information Service can be contacted on Freephone 0808 808 2222. • For more information on research into deafness, tinnitus and other hearing conditions, log on to the website at www.deafnessresearch.org.uk where you can access a wide range of information. Alternatively you can e-mail Deafness Research UK at info@deafnessresearch.org.uk • One in seven people in the UK – almost nine million people - suffer hearing loss. • Deafness Research UK was founded in 1985 by Lord (Jack) and Lady Ashley of Stoke. • In January 2008, Action for Tinnitus Research (ATR) was linked with Deafness Research UK under a uniting direction order under section 96(6) of the Charities Act 1993. Press enquiries: Jon Gardner, BeyondPR. Mobile 07930 697773. Direct line 0114 275 6996. e-mail: jon.gardner@ Ref: DR-UK0324 – Bionic Ear Show in Newcastle, December 2010 www.deafnessresearch.org.uk # # # PR agency BeyondPR is dynamic and different. Whether your campaign is B2B or B2C, traditional or e-media (or both), we have the talent and experience to deliver. End
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