Increase Sales from Price Comparison Websites with Noetica’s Web Transfer Service

Nov. 19, 2010 - PRLog -- Noetica, a provider of agile customer interaction management (CIM) solutions for the contact centre, today launches a software tool that enables insurance companies and financial service providers to directly import leads from price comparison websites in real-time, reducing the time from enquiry to contact and improving lead conversion. The new Web Transfer Service module is part of Noetica SYNTHESYSTM - a complete contact centre software platform.

In the past three months approximately 15 million people will have used price comparison websites such as Confused.com, GoCompare and moneysupermarket.com, to find financial services products. Using Noetica’s Web Transfer Service, every time the company appears at the top of a search, or within a specified ranking from one of these websites, the contact details of the prospective customer are automatically extracted and sent directly to the contact centre and queued for a telephone call, email or SMS.

“The Web Transfer Service enables insurers and other financial services providers to follow up leads from price comparison websites in a far more timely manner,” explains Managing Director of Noetica, Danny Singer. “There is no more waiting to receive an Excel spreadsheet containing information that is already aging, so companies using the tool have the competitive edge, by enabling them to make first contact, improving their chances of converting the lead into a profitable customer.”

The Web Transfer Service is fully integrated with Noetica SYNTHESYSTM to deliver a full end-to-end system from capturing prospect information through to supporting the contact centre agent to handle the interaction in the most efficient way, identifying cross sell and up sell opportunities to improve the value of the sale.

Once a lead has been pulled from a price comparison website a telephone call (email or SMS can also be scheduled) to the prospect is queued using the Outbound Manager module of SYNTHESYSTM. When the call is made - using the Script-Aware Predictive Dialler it is connected to an available contact centre agent. The agent then uses an intuitive on-screen guide (callflow script) to ensure they efficiently give and receive the right information at the right time, in-line with pre-defined business processes. Using the callflow script increases the agent’s ability to convert the lead, as well as identify customer needs that could in turn represent a cross sell or up sell opportunity. Unanswered and failed calls can automatically be rescheduled via the multi-channel Call Recycling function to provide the contact centre with a full end-to-end campaign management strategy.

The Web Transfer Service is available from Noetica now.

# # #

About Noetica
Noetica was the first software company in the UK to deliver a completely visually designed, fully integrated unified front end for contact centres. Our product range, Synthesys™, reduces operational costs of inbound and outbound operations by up to 50% and agent training costs by up to 90%. It is available in both Client-Server and Web-based environments.

Noetica delivers Synthesys™, the only Customer Interaction Management (CIM) software combining a SOA (Service Oriented Architecture) unified agent front end with a Business Process Management engine. Agents use a single system only. Non-technical staff can map processes and tailor screens to each process step within minutes and without any downtime.