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Follow on Google News | "You Can Still Sell Anything By Telephone!" Says Best-Selling Author Dr. Gary S. GoodmanBusinesses are rediscovering phone power, says Dr. Gary S. Goodman, the best-selling author of "You Can Sell Anything By Telephone," a perennial favorite of marketers and sales executives.
By: The Goodman Organization, Inc. His book, "You Can Sell Anything By Telephone!" sold more than 100,000 copies within a few short years after its introduction, in 1984, and on this November day, some 26 years later, the best-selling author of 12 titles, reinforces its main message. Goodman started his career in his teens and is a lot younger and more robust than you might expect, judging from the book's cover. “At Prentice-Hall, they found some salesman down the hall, and shot a picture of him from the back, sitting in a chair.” An eye-catching photo, that executive still bears no resemblance to the auburn-haired author. “Just today, I spoke to a real estate person in Colorado, who raved about the book, saying it is the best ever published on the subject,” beams Goodman. The author and internationally famous consultant and speaker points to a high-tech firm that discovered him and his book a month ago, bringing him in twice, to Cleveland, to train their team in the latest methods. Are businesses rediscovering phone power? “Absolutely,” “The Internet has been a Build It and They Will Come Fantasy, ” contends the Fortune 1000 consultant and frequent seminar leader at UCLA, U.C. Berkeley, and at companies around the globe. “What executives and marketers are discovering is nothing really happens until you get a prospect's attention, and the best way to do that is to phone them.” Goodman has refined his techniques over the years, so now, in addition to offering what he calls “Traditional Telephone Selling” he blends it with a consultative approach he terms, “The New Telemarketing.” “Call it what you will,” he invites, and by that he means, telephone selling, telemarketing, cold calling, prospecting, business development or inside sales. “If it involves reaching out and selling someone, I'm still your guy!” he emphasizes in a voice you're bound to remember and appreciate. Goodman can be reached about professional speaking and consulting opportunities at: gary@customersatisfaction.com, and his web site is www.customersatisfaction.com. For serious inquiries, he promises a prompt call-back! # # # Dr. Gary S. Goodman is the dean of telephone sales and customer service training. His web site is www.customersatisfaction.com and he can be reached at gary@customersatisfaction.com. End
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