Gold Lasso Email Solutions Now Available on Salesforce.com AppExchange

Nov. 18, 2010 - PRLog -- Gaithersburg, MD November 18, 2010 -- http://www.goldlasso.com [Gold Lasso __title__ Gold Lasso], a leading provider of sophisticated multi-channel marketing technologies and services, and Salesforce.com , a leader in CRM and cloud computing, announce the availability of http://sites.force.com/appexchange/listingDetail?listingId=a0N30000003ItsFEAS [eLoop on Salesforce's AppExchange __title__ eLoop Listing on SalesForce AppExchange].  Listed under the "Email Marketing" category in AppExchange, Gold Lasso's eLoop is the only all-inclusive enterprise email marketing product on the market.

Gold Lasso's eLoop app simplifies marketing campaign deployment by offering sophisticated email automation features to Salesforce customers. The CRM and email technologies combined now allow organizations to seamlessly apply more consistency, frequency and personalization to their sales and marketing messages.

"Gold Lasso integrated with SalesForce because we saw a need for our clients' sales teams to be more self-sufficient. As companies rely more on email for relationship management, this type of integration is an essential component of well-rounded email marketing programs," said Michael Weisel, CTO and co-founder of Gold Lasso. "Regardless if an organization has a staff of two or 1000, SalesForce users are empowered to send campaigns without approaching the marketing department each time."

Automation and personalization features in eLoop include the ability to:
-   Pre-schedule strategically timed follow-ups based on recipient actions (ie clicks, opens, forwards)
-   Dynamically insert territory information into messages based on geography
-   Personalize email message signatures on behalf of each salesperson
-   Execute campaigns to individuals that meet specific criteria without analyzing spreadsheets

Having both systems work together also helps sales messages maintain adherence to marketing standards. While sales reps maintain their individual Salesforce CRM login, the marketing department controls all email content through eLoop. For businesses in regulated industries such as financial services and pharmaceuticals, this control also helps facilitate better compliance to FINRA, SEC or FDA sales communication rules.

Currently, companies in a wide variety of industries (financial services firms, sales-oriented associations, agencies, staffing firms and more) are using Gold Lasso to easily interact with their customers in a more relevant and personalized way through email.

With Gold Lasso SalesForce integration, businesses can access:
-   Dynamic Content and personalization tools
-   Sales automation features
-   Lead nurturing capabilities
-   Triggered responses/time release  campaigns
-   Integrated landing pages
-   Robust campaign metrics of both sales and marketing efforts
-   Marketing department control of sales communications
-   Other sophisticated features...

More information about integrating SalesForce with Gold Lasso email marketing technology can be found at the Gold Lasso AppExchange listing  or by calling Gold Lasso at (301) 990-9857 x215.

About Gold Lasso
Gold Lasso is a provider of sophisticated multi-channel marketing technologies and services that help companies easily interact with their customers in a more relevant and personalized way. In an ever-changing marketing environment, long-term client success is our mission therefore we provide every client with a dedicated and knowledgeable Account Manager who delivers ongoing strategic guidance. We make multi-channel marketing success cost effective and easy.

About SalesForce.com
SalesForce.com is the enterprise cloud computing company. Based on salesforce.com's real-time, multitenant architecture, the company's platform and CRM applications have revolutionized the way companies collaborate and communicate with their customers.

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Gold Lasso provides enterprise-level 1-to-1 electronic messaging solutions such as email and SMS to medium and large businesses, associations and government agencies to enhance their marketing communications efforts.