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Goodman Marketing Partners Captures Silver “Davey Award” For Awards Show Work

Marketing agency recognized for campaign promoting Philadelphia Direct Marketing Association banquet.

 
 
GMP logo
GMP logo
PRLog - Nov. 16, 2010 - PHILADELPHIA – Goodman Marketing Partners (GMP), a full service, multi-channel, direct marketing company, has won a Silver “Davey Award” for its work promoting another awards gala for the Philadelphia Direct Marketing Association (PDMA).

GMP was recognized in the Direct Mail-B2B category for its creative “drip” campaign encouraging marketing organizations and ad agencies from the region to enter


their creative work in the PDMA’s annual Benjamin Franklin Awards Bennys. The mailers also urged them to register for the awards dinner itself. The common theme was the various “Bennies” – or benefits – of winning a Benny and attending the ceremony.

The Davey Awards is the largest and most prestigious awards competition exclusively for the "Davids" of creativity – smaller marketing and advertising firms and agencies. Its trophy calls to mind a stone in a slingshot. The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms, including executives from organizations such as Condè Nast, Disney, Microsoft, Monster.com, and Polo Ralph Lauren.

“It’s always thrilling to be recognized by other professionals in the industry. We’ll put our work up against that of the ‘big boys’ any day of the week. Creativity knows no size says Denise Williams, East Coast manager and director of Strategic Marketing for Goodman Marketing Partners.

About Goodman Marketing Partners

Goodman Marketing Partners is a full-service, multi-channel communications company with offices in San Rafael, Calif., and Philadelphia. Comprised entirely of senior marketing specialists, the firm creates, designs, develops, and executes a full spectrum of direct marketing solutions both online and offline. Current clients include Aon Affinity Insurance Services, Autodesk, ADT Commercial, California State Automobile Association, Cisco, KCSM-TV, KCSM-FM, Makarios Consulting, Riverbed Technology, San Domenico School and Zero Breast Cancer. The firm, included on the Inc. 2008 list of “5000 Fastest Growing Private Companies in America is also a certified woman-owned business. For more information, visit www.goodmanmarketing.com.

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Swordfish Communications is a full-service public relations agency. We specialize in getting our clients messages out to their target audiences through the strategic use of media relations, social networking and corporate social responsibility.

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Industry:Marketing, Advertising
Tags:awards, Marketing, direct mail, campaign, Advertising, multi-channel marketing, davey awards
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