Facebook New MAJOR Email Overhaul Rolling Out Slowly in The Next Few Months

Nov. 15, 2010 - PRLog -- Since it is so new marketers are scrambling to understand how to use social media networks like Facebook to their advantage. Social media takes a lot of time in order for it to work as an effective marketing channel.  It is more challenging than people think to achieve an acceptable return on investment (ROI) through social media.  A good approach to help market to Facebook users is to work on making their Facebook experience better instead of trying to get them to leave Facebook to visit your site, which is very difficult to do.Consider using a custom page or application to promote your brand.Is it part of your marketing strategy to make sure that the user leaves Facebook to visit your website? If so make sure that your landing page is well designed.

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Although it is difficult to realize a good ROI through social media there are benefits such as learning specific information about consumers through Facebook's user profiles and then using this information to produce more focused ad campaigns.User profiles provide a wealth of information to marketers that isn't very easily accessible through other means. Information like age, education, location, relationships and interests are commonly shared on Facebook and can be used by marketers to target their Google ad campaigns more specifically to desired potential consumers.

It is critical for the Facebook ads that internet marketers create to be well designed in order to grab the user's attention.Facebook users are inundated with content and as a result scan images and text very quickly which means that they skip over quite a lot of content.A good way that marketers can get users to read their ads is to design colourful, engaging images that have a compelling offer.Marketers may also find that ads that are shown to the same users repeatedly will be tuned out and therefore over time their performance may drop.If your ad is being over exposed you may find that rotating images and the headline will help to improve the ads performance.

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Another effective internet marketing method is to use Facebook applications.Gathering demographic data from user profiles gives marketers more control to target specific users. Marketers can segment their ads by effectively using the demographic data they collect from Facebook user profiles. This means that marketers can target their ad campaigns to specific users and adjust these campaigns accordingly based on the results.Marketers should monitor how each ad campaign is doing in each segment and then adjust future bids for future ad campaigns accordingly, which will help to optimize the Facebook ad budget and improve overall return on investment (ROI)..

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