Festival Organizers and Downtown Merchants Join Forces to Boost Business

Nov. 15, 2010 - PRLog -- While the annual Mill Valley Film Festival drew thousands to this California downtown, businesses did not see much of an impact. The solution? A cross-promotion of the festival and downtown businesses called, "That's The Ticket."

Forty-one businesses agreed to provide discounts and special promotions to customers showing their Film Festival tickets. The festival promoted these businesses both online and in all of the key festival venues, with printed fliers, announcements, email blasts, and more.

In turn, the merchants contacted their customer lists to remind them of the festival and to announce their in-store specials.

Full details on this win-win promotion appear in the November issue of "Downtown Promotion Reporter."

# # #

About the Downtown Research & Development Center

For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.

The Group's main activities include publishing the widely influential "Downtown Idea Exchange" and "Downtown Promotion Reporter" newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.

Website: http://www.DowntownDevelopment.com