Act-On Software Closes Series B Funding

Nov. 17, 2010 - PRLog -- Act-On Software, Inc.,  a market leader in SaaS-based marketing automation software, announced today that it has closed a Series B funding round led by US Venture Partners and Voyager Capital. These investors join previous investors Cisco Systems, Inc.  and Subrah Iyar, founder and CEO of WebEx.

“This is a strong vote of confidence from a very savvy group of investors,”  said Raghu Raghavan, founder and CEO of Act-On Software.  “We are seeing broad market acceptance and adoption of our software because mainstream marketers finally have the cost-effective marketing automation solution suite they need to align marketing and sales, and to drive increased revenue in a measurable way."

By demystifying the concepts around marketing automation, and by offering the service at a price that fits most marketing budgets, the company has more than tripled its customer count from a year ago. It plans to use this funding to accelerate its market penetration and to ensure the ongoing success of its customers.

"Act-On Software is proving to be the business disruption solution in the growing marketing automation marketplace,"  said Diane Fraiman, Venture Partner at Voyager Capital. "Their technology,  go-to-market sales model and focus on superior customer satisfaction will make them a leader in this space, and Voyager Capital  is pleased to be part of the opportunity."

“We’re thrilled to be investors in Act-On Software,”  added Mamoon Hamid of US Venture Partners. “We see a lot of companies, and Act-On Software really stood out. They have reached product/market fit and they are ready to to step on the gas.”

Visit http://www.actonsoftware.com to learn more about the company.

About US Venture Partners

U.S. Venture Partners (USVP) has helped build great companies for nearly three decades. Since its inception in 1981, USVP has invested more than $2.4 billion in more than 420 companies. USVP's partners work diligently and consistently with early-stage companies, many of which have become industry leaders.

About Voyager Capital

Voyager Capital  is a leading Pacific Northwest venture capital firm with offices in Seattle, Portland and California, with a focus on early and growth stage companies.  Voyager’s  investment strategy is designed to support entrepreneurs through critical execution hurdles such as developing effective market strategies and building high performance teams.

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About Act-On Software, Inc.

Act-On Software, Inc. is an innovative provider of an “all-in-one” marketing suite that delivers the marketing automation value proposition to companies of all sizes.

Led by a team of veterans with a deep understanding of online marketing and SaaS, the company has thoroughly demystified the concepts behind marketing automation for the mainstream marketer. The Act-On solution suite provides all the tools needed to drive revenue, and includes traditional lead generation programs and as well as new social media marketing programs. The compelling "all-in-one" price puts it well within reach of all marketing budgets.

The company is headquartered in Portland, Oregon, and has offices in Sacramento and Menlo Park, CA.